Search Results

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

  ForecastView Spreadsheet

  February 2, 2015 | Vikram Sehgal

  US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the...

• Report The State Of Mobile Technology For Marketers, 2014

  October 23, 2014 | Thomas Husson

  Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report Fighting Disruptive Product Strategy: A Nokia Case Study

  The N8 Is Not A Sufficient Response To Smartphone Disruptors'

  October 21, 2010 | Ian Fogg

  Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's...

• Report Smartphone Platforms Need A Branding Reset

  US Consumers Have Little Clue About Their Phone's Software

  September 1, 2010 | Charles S. Golvin

  In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Report The Fastest-Growing Mobile Phone Category

  It's Not Smartphones; It's Their Younger "Quick Messaging" Siblings

  October 8, 2009 | Charles S. Golvin

  While smartphones like Apple's iPhone, the BlackBerry Storm, and T-Mobile's Android-based MyTouch get all the attention, another category of mobile phones has quietly been accelerating its market...

• Report Why Mobile's Time Has Come

  Consumer-Facing Firms Must Develop, Or Revive, Their Mobile Strategies

  July 21, 2009 | Ian Fogg

  Most strategists realize that mobile is hot, but they're perhaps less sure whether this is hot air or the white heat of progress. The high-profile arrival of Apple and Google in the mobile market...