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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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How Social Consumer Segments Are Constructed
July 22, 2020
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Webinar Adtech And Martech Enter An Era Of Disruption: When And Where To Invest
Marketers need technologies that enable omnichannel advertising and memorable, moments-based experiences. These advertising and marketing technologies are not new, but industry forces like data...
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Report Q&A: What Marketers Need To Know About Social Media Consumer Segmentation
Social User Data Allows Marketers To Build Novel Segments For Uniquely Relevant Insights
July 22, 2020 | Ryan SkinnerSocial media data, in the form of profiles, connections, likes, shares, and posts, can be the raw material for remarkably relevant marketing. The data serves as a map to consumers' preferences,...
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