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Playbook The Omnichannel Advertising Playbook For 2021
Create An Omnichannel Advertising Strategy Centered On Customer Experience
B2C marketers need to embrace omnichannel advertising strategies to orchestrate connected experiences that drive better results. How? By adopting a customer-obsessed planning and buying approach...
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Report Now Tech: Creative Advertising Technologies, Q2 2020
Forrester's Overview Of 23 Creative Advertising Technology Providers
May 15, 2020 | Joanna O'ConnellYou can use creative advertising technologies (adtech) to realize creative production efficiencies, improve ad performance, and increase creative relevancy for consumers. But to realize these...