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• Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

  North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

  March 10, 2015 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

• Report Profiling Brand-Loyal And Price-Conscious US Consumers

  A Technographics® Data Essentials Document

  April 17, 2013 | Reineke Reitsma

  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Report Gambling: Bet On Mobile Products And Services

  September 21, 2011 | Thomas Husson

  After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report Consumer Behavior Online: A 2009 Deep Dive

  July 27, 2009 | Jacqueline Anderson

  The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's...

• Report How Big Is The eReader Opportunity?

  Book Readers Drive The Market Now, But That Will Change

  May 27, 2009 | Sarah Rotman Epps

  The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

• Report Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

  January 12, 2009 | Tamara Barber

  This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

• Report Technographics® Survey Highlights: North American Technographics Telecom and Internet Access Online Survey, Q3 2008

  December 16, 2008 | Joost van Kruijsdijk

  This highlight deck summarizes the key findings from Forrester¿s North American Technographics Telecom and Internet Access Online Survey, Q3 2008.

• Report Technographics® Survey Highlights: North American Technographics Marketing And Mobile Internet Online Survey, Q3 2008

  December 9, 2008 | Jacqueline Anderson

  This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media, Marketing, And Mobile Internet Online Survey, Q3 2008. This deck covers mobile Internet usage,...

• Report Which Generations Are Doing Mobile Data Activities, 2007

  January 4, 2008 | Charles S. Golvin

  What are consumers doing with their mobile phones, besides making calls? How do mobile data activities differ by generation?

• Report Survey Highlights: North American Technographics Consumer Technology Online Survey, Q1 2007

  July 5, 2007 | Ted Schadler

  This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online...

• Report Hispanics Connect To Mobile Data

  Hispanic Mobile Data Users Are A Small But Attractive Group

  February 2, 2007 | Tamara Barber

  Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic...