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• Report The Tablet-TV Connection

  April 11, 2012 | Sarah Rotman Epps

  Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report US Tablet Buyers Are Multi-PC Consumers

  Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

  August 19, 2010 | Sarah Rotman Epps

  The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

• Report 360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

  July 9, 2010 | Mark Mulligan

  Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages...

• Report The Battle For The eBook Consumer

  As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game

  December 3, 2009 | Sarah Rotman Epps

  When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to its...

• Report What The Media Meltdown Means For Marketing

  July 21, 2009 | David Card

  The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print and...