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Report Profiling Brand-Loyal And Price-Conscious US Consumers
A Technographics® Data Essentials Document
April 17, 2013 | Reineke ReitsmaBrand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...
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Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012
Asia Pacific Technographics®
March 13, 2013 | Reineke ReitsmaFor the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...