Search Results

• Report The State Of Consumers And Technology: Benchmark 2015, Europe

  European Consumer Technographics®

  February 29, 2016 | Reineke Reitsma

  This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

• Report The State Of Consumers And Technology: Benchmark 2013, China

  China Consumer Technographics®

  August 4, 2014 | Reineke Reitsma

  This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report The European eCommerce Landscape

  A European Consumer Technographics® Report

  July 10, 2013 | Reineke Reitsma

  The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

• Report Profiling Brand-Loyal And Price-Conscious US Consumers

  A Technographics® Data Essentials Document

  April 17, 2013 | Reineke Reitsma

  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report Consumers, The Internet, And TV: How Can We All Get Along?

  Forrester Technographics® Digital Consumer Community Report, July 2011

  July 1, 2011 | Reineke Reitsma

  The average US consumer reports spending an equal amount of time online as she does watching TV. This data point tells a very important story: In consumers’ minds, their time spent with offline and...

• Report Technographics® Insight: Which Channels Do Europeans Use To Listen To The Radio?

  February 22, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the channels Europeans use to listen to the radio. It shows that the radio device remains the main channel used for listening to the radio, but other...

• Report Technographics® Insight: Which Channels Do Europeans Use To Watch TV?

  December 5, 2007 | Reineke Reitsma

  The TV set remains the main channel to watch TV but new channels arise. Streaming, downloaded programs, and mobile TV attract a certain audience: entertainment-focused young men. Today, more than...

• Report Technographics® Insight: Which Device Can't European Young Consumers Live Without?

  November 19, 2007 | Reineke Reitsma

  If European young consumers have to choose the device they feel they can't live without, the majority selects their mobile. It¿s not just the calling that counts: messaging is more popular than...