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• Report The State Of Consumers And Technology: Benchmark 2015, Europe

  European Consumer Technographics®

  February 29, 2016 | Reineke Reitsma

  This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report The European eCommerce Landscape

  A European Consumer Technographics® Report

  July 10, 2013 | Reineke Reitsma

  The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

• Report Technographics® Insight: Gambling And Online Gaming In The UK – Two Sides Of The Same Coin?

  June 16, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the uptake of online gambling and online gaming by Internet users in the UK. It gives insight in the trends, and examines which types of consumers are...

• Report Technographics® Insight: Which Channels Do Europeans Use To Listen To The Radio?

  February 22, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the channels Europeans use to listen to the radio. It shows that the radio device remains the main channel used for listening to the radio, but other...

• Report Technographics® Insight: Which Channels Do Europeans Use To Watch TV?

  December 5, 2007 | Reineke Reitsma

  The TV set remains the main channel to watch TV but new channels arise. Streaming, downloaded programs, and mobile TV attract a certain audience: entertainment-focused young men. Today, more than...

• Report Technographics® Insight: Which Device Can't European Young Consumers Live Without?

  November 19, 2007 | Reineke Reitsma

  If European young consumers have to choose the device they feel they can't live without, the majority selects their mobile. It¿s not just the calling that counts: messaging is more popular than...

• Report The Impact Of The Internet On The Consumption Of Traditional Media

  September 26, 2007 | Reineke Reitsma

  The Internet continues to have an impact on traditional media channels: 56% of online Europeans report that their use of offline media such as Radio, TV and Newspapers has decreased since getting...

• Report Uptake Of Online Gambling And Gaming In Europe

  September 4, 2007 | Reineke Reitsma

  With a low 4% online gambling trails the list of activities Europeans do regularly online. European online gamblers still show a very early adopter profile: young tech savvy males. Online games are...