Search Results

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report 2016 Mobile And App Marketing Trends

  Integrating Mobile In Your Strategy As A Key Brand Differentiator

  January 25, 2016 | Thomas Husson

  More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...

• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report The State Of Mobile Technology For Marketers, 2014

  October 23, 2014 | Thomas Husson

  Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report The Mobile Application Life Cycle

  Refine Your App Strategy In Anticipation Of The Second Wave

  May 18, 2012 | Thomas Husson

  The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

• Report Gambling: Bet On Mobile Products And Services

  September 21, 2011 | Thomas Husson

  After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Report Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

  May 2, 2011 | Thomas Husson

  Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

• Report The Future Of Application Stores

  What To Expect When Defining Your Mobile Consumer Road Map

  July 23, 2010 | Thomas Husson

  The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

• Report How Public Authorities Can Make The Most Of Mobile Services

  February 17, 2010 | Thomas Husson

  Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their...

• Report Travel Firms' Initial European Mobile Strategies Should Focus On Convenient Services

  December 8, 2009 | Thomas Husson

  Travel is inherently mobile. Now that the promise of location-enhanced services is beginning to be fulfilled on mobile phones, travelers are starting to use their devices as personal travel...

• Report Why Mobile Could Reinvent Social Computing

  A Glimpse Into The European Mobile Social Web Landscape

  October 9, 2009 | Thomas Husson

  Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than...

• Report The Future Of Location-Based Services: Four Service Categories Will Emerge

  June 29, 2009 | Thomas Husson

  Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

• Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

  May 22, 2009 | Thomas Husson

  The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...