Search Results

• Report Mobile Apps For Marketing

  When And How Interactive Marketers Should Build Apps For Marketing Purposes

  September 26, 2012 | Melissa Parrish, Jennifer Wise

  Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from...

• Report The Mobile Application Life Cycle

  Refine Your App Strategy In Anticipation Of The Second Wave

  May 18, 2012 | Thomas Husson

  The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report Apps And Browsers Will Coexist On Tablets

  Improved Tablet Browsers Will Force Apps To Evolve

  March 23, 2011 | Sarah Rotman Epps

  Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Report Fighting Disruptive Product Strategy: A Nokia Case Study

  The N8 Is Not A Sufficient Response To Smartphone Disruptors'

  October 21, 2010 | Ian Fogg

  Like many firms, Nokia has been grappling with huge threats to its business models and products from disruptive market entrants. These disruptors have familiar names: Apple and Google. Nokia's...

• Report Smartphone Platforms Need A Branding Reset

  US Consumers Have Little Clue About Their Phone's Software

  September 1, 2010 | Charles S. Golvin

  In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Report The Future Of Application Stores

  What To Expect When Defining Your Mobile Consumer Road Map

  July 23, 2010 | Thomas Husson

  The application store market is still nascent, but it is evolving quickly. Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities...

• Report The Fastest-Growing Mobile Phone Category

  It's Not Smartphones; It's Their Younger "Quick Messaging" Siblings

  October 8, 2009 | Charles S. Golvin

  While smartphones like Apple's iPhone, the BlackBerry Storm, and T-Mobile's Android-based MyTouch get all the attention, another category of mobile phones has quietly been accelerating its market...

• Report How Big Is The eReader Opportunity?

  Book Readers Drive The Market Now, But That Will Change

  May 27, 2009 | Sarah Rotman Epps

  The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...