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  • Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

    North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps
    March 10, 2015 | Nicole Dvorak

    As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report The State Of Consumers And Technology: Benchmark 2013, Canada

    North American Consumer Technographics®
    July 23, 2013 | Gina Fleming

    This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

  • Report Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®
    March 9, 2012 | Roxana Strohmenger

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

  • Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • Report Digital Natives: A Demographic Overview

    North American Technographics®
    January 11, 2012 | Reineke Reitsma

    Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

  • Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demographics,...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report Start To Play With Social Gamers

    Social Gaming Provides A Ripe Marketing Opportunity
    May 24, 2011 | Elizabeth Shaw

    Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should...

  • Report Technographics® Survey Highlights: Media Consumption In Asia Pacific

    May 20, 2011 | Olesia Klevchuk

    An overview of media consumption in Asia Pacific, including the relationship between age and media consumption, as well as trust in ads in traditional versus online media.

  • Report Using Facebook As A Content Platform

    Optimize Your Products For Emerging Social Media Channels
    May 6, 2011 | Nick Thomas

    The rise of social networking has been one of the key disruptive trends of the past five years, but content, as well as communication, has driven that growth. Facebook, as the dominant social...

  • Report Western European Mobile Games Forecast, 2010 To 2015

    The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market
    August 27, 2010 | Thomas Husson

    The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the number of...

  • Report Consumers Need Cloud-Based Products Now

    Successful Multidevice Strategies Will Use The Cloud, Sync, And Apps In Europe
    July 7, 2010 | Ian Fogg

    Consumers no longer use one digital device. The era of one PC per household is giving way to a world of several smart mobile devices per person. For content, services, and software to run across...

  • Report Which Gamer Is Right For Your Product?

    May 10, 2010 | Sonal Gandhi

    Two-thirds of online adults play digital games. Dollars and time spent on gaming varies a great deal across the gaming population. Most gamers only play casually, while others play a lot but don't...

  • Report The European Three-Screen Audience Is Growing, But TV Still Reigns

    A Reality Check On European Video Consumption
    April 22, 2010 | Nick Thomas

    While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

  • Report Is The Honeymoon Over For Music And Video Games?

    February 4, 2010 | Sonal Gandhi

    The steep decline in the sales of music-based game titles in 2009 has both the music and games industries wondering if there is life left in the music/gaming liaison. While the current form of...

  • Report How To Make Blu-ray Succeed In Europe

    Blu-ray's Value Proposition Must Include More Than Just HD Quality
    January 20, 2010 | Laurence Meyer

    As in the US, recent Blu-ray uptake in Europe has been encouraging: Thanks to the PlayStation 3, Blu-ray players are now in 10% of European homes, and the Blu-ray Disc Association expected that...

  • Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • Report How European Teens Consume Media

    Understanding The Impact Of The Media Meltdown On 12- To 17-Year-Olds
    December 4, 2009 | Nick Thomas

    Understanding teenage behavior is an eternal challenge, not only for parents but also for content providers and product managers trying to engage them. In terms of their media consumption, teens...

  • Report Technographics® Survey Highlights: US Youth Device Ownership And Habits

    October 19, 2009 | Ina Mitskaviets

    This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey...

  • Report Technographics® Survey Highlights: Device Adoption And Netbooks

    September 21, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings related to device ownership from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the second survey highlight in a series from...

  • Report The State Of Consumers And Technology: Benchmark 2009, US

    A Life Stage Analysis Of The US Benchmark Survey
    September 2, 2009 | Jacqueline Anderson, Charles S. Golvin

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes...

  • Report Technographics® Survey Highlights: Generational Analysis Of Recessionary Impact On Music, Movie, And Video Game Spending

    August 25, 2009 | Ina Mitskaviets, Corina Matiesanu

    This highlight deck summarizes the key findings from Forrester’s North American Technographics Media And Advertising Online Survey, Q2 2009 (US).

  • Report A Deep Dive Into European Consumers' Online Behavior, 2009

    Consumers' Uptake Of Social Activities Deepens Their Online Engagement
    August 13, 2009 | Olesia Klevchuk

    For more than 10 years, Forrester has been tracking consumers' online and offline behavior in Europe. In recent years, we've published a dedicated report about their online behavior to understand...

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