Search Results

• Report The Future Of Messaging Apps

  With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

  September 19, 2016 | Thomas Husson, Xiaofeng Wang, James McQuivey, PhD

  With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

• Report The State Of Consumers And Technology: Benchmark 2016, US

  North American Consumer Technographics®

  August 24, 2016 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data....

• Report Brief: Mobile Messaging Apps' Usage And Engagement

  A Forrester Data Snapshot

  August 9, 2016 | Kyle Steinhouse, Gina Fleming

  Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

• Report 2016 Mobile And App Marketing Trends

  Integrating Mobile In Your Strategy As A Key Brand Differentiator

  January 25, 2016 | Thomas Husson

  More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...

• Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

  North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

  March 10, 2015 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

• Report How Do Social Apps Stack Up?

  Revealing The US App Engagement Index Scores Of Social Networking And Communication Apps

  December 24, 2014 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile advertising...

• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

  A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

  May 12, 2014 | Roxana Strohmenger, Anjali Lai

  Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

• Report Exploring The In-App Advertising Opportunity

  September 30, 2013 | Jennifer Wise

  In-app advertising is top of mind for mobile marketers today as consumers increasingly spend time using mobile applications on smartphones and tablets. These app users are a captive audience, but...

• Report Global Mobile Behaviors, 2012

  Global Consumer Technographics®

  April 24, 2013 | Gina Fleming

  In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

• Report US Young Professionals: A Demographic Overview

  North American Technographics®

  November 26, 2012 | Reineke Reitsma

  In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Report The Mobile Application Life Cycle

  Refine Your App Strategy In Anticipation Of The Second Wave

  May 18, 2012 | Thomas Husson

  The Apple App Store and Google Play have recently passed the threshold of 40 billion cumulative apps downloaded. The smartphone boom is driving exploding usage of mobile apps across the globe....