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• Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

  North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

  March 10, 2015 | Nicole Dvorak

  As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

• Report The State Of Consumers And Technology: Benchmark 2013, Canada

  North American Consumer Technographics®

  July 23, 2013 | Gina Fleming

  This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

• Report Game On: Education Product Strategists Embrace Gamification

  Classroom Technology Enables New Product Innovation

  January 26, 2012 | Sarah Rotman Epps

  "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

• Report Digital Natives: A Demographic Overview

  North American Technographics®

  January 11, 2012 | Reineke Reitsma

  Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Report The State Of Consumers And Technology: Benchmark 2011, US

  North American Consumer Technographics®

  November 2, 2011 | Gina Fleming

  This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demographics,...

• Report Gambling: Bet On Mobile Products And Services

  September 21, 2011 | Thomas Husson

  After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Report The Products That Lose When Tablets Win

  Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

  June 16, 2011 | Sarah Rotman Epps

  Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Report Start To Play With Social Gamers

  Social Gaming Provides A Ripe Marketing Opportunity

  May 24, 2011 | Elizabeth Shaw

  Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should...

• Report Which Gamer Is Right For Your Product?

  May 10, 2010 | Sonal Gandhi

  Two-thirds of online adults play digital games. Dollars and time spent on gaming varies a great deal across the gaming population. Most gamers only play casually, while others play a lot but don't...

• Report Is The Honeymoon Over For Music And Video Games?

  February 4, 2010 | Sonal Gandhi

  The steep decline in the sales of music-based game titles in 2009 has both the music and games industries wondering if there is life left in the music/gaming liaison. While the current form of...

• Report The State Of Consumers And Technology: Benchmark 2009, Canada

  A Life Stage Analysis Of The Canadian Benchmark Survey

  December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

  This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

• Report Technographics® Survey Highlights: US Youth Device Ownership And Habits

  October 19, 2009 | Ina Mitskaviets

  This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey...

• Report The State Of Consumers And Technology: Benchmark 2009, US

  A Life Stage Analysis Of The US Benchmark Survey

  September 2, 2009 | Jacqueline Anderson, Charles S. Golvin

  This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes...

• Report Technographics® Survey Highlights: Generational Analysis Of Recessionary Impact On Music, Movie, And Video Game Spending

  August 25, 2009 | Ina Mitskaviets, Corina Matiesanu

  This highlight deck summarizes the key findings from Forrester’s North American Technographics Media And Advertising Online Survey, Q2 2009 (US).

• Report The Re-Emergence Of The PC As A Proper Gaming Platform

  July 9, 2009 | Paul Jackson, Abe Garon

  Consumer behaviors are becoming increasingly mobile, and many are almost continuously connected to the Internet. Along with the move toward downloadable content, this trend will allow the PC to...

• Report Less Is More In CE Design

  July 2, 2009 | Nathan Safran

  Consumer electronics (CE) design has long followed an upward technology curve as firms respond to consumer expectations for "more" — more features, more horsepower, more of everything. While...

• Report Segmenting Consumers By Technology Preference

  Updated Data Profiles Of Forrester's Technographics Segments

  April 20, 2009 | Jacqueline Anderson

  When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme....

• Report The Single Female Tech Buyer

  Cast Aside Myths And Embrace This Target Segment

  April 15, 2009 | Nathan Safran

  When it comes to women and technology, the media has traditionally focused on how married women use technology to help manage their busy lives. We analyzed the often-ignored segment of North...

• Report Consumers Are Ready For Home Remote Control

  With Entertainment Networks On The Rise, Home Automation Is Next

  March 10, 2009 | Charles S. Golvin

  Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are...

• Report Who Pays For Online Content?

  Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers

  March 9, 2009 | Sarah Rotman Epps

  As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

• Report Technographics® Survey Highlight: North American Technographics PC And Gaming Online Survey, Q4 2008

  January 23, 2009 | Jacqueline Anderson

  This highlight deck summarizes the key findings from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2008.

• Report Benchmark 2008: Forecast Growth Of Devices And Access In The US

  North American Consumer Technographics

  July 25, 2008 | Charles S. Golvin

  A wide variety of digital technologies pervade the lives of US consumers today. More than half of US households now have broadband, 81% have a PC, and half of those have more than one PC. Among...

• Report Benchmark 2008: Gen X Loves Gadgets The Most

  North American Consumer Technographics

  July 21, 2008 | Charles S. Golvin

  Irrespective of whether it's devices like HDTVs that are shared by multiple household members or gadgets like mobile phones that are highly personal, you're most likely to find them in the homes...

• Report Benchmark 2008: Gen Y Defines The Traditional Video Gaming Market

  North American Consumer Technographics

  July 21, 2008 | Paul Jackson

  For many years, gaming has been more than just a youth pursuit; PC gaming in particular has shown a capacity to engage and entertain all age groups, even if revenues don't necessarily follow this...

• Report Technographics® Insight: Different Video Game Console Brands Find Different Niches

  June 26, 2008 | Paul Jackson

  This Technographics Insight takes a look at video gamers in the US. It looks at the type of game consoles video gamers own and how each console differs with consumers and generations.