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• Report Manufacturing Business Model Innovation Begins With The Customer

  Chinese Manufacturers Embrace The C2M Model To Achieve Customer Obsession

  April 1, 2021 | Danny Mu, Guannan Lu

  Manufacturing firms must transform their linear R&D and marketing-driven manufacturing models to become customer-obsessed. New customer-to-manufacturer (C2M) business models have been gaining...

• Report Future Fit Technology Strategies Require A New Approach To Making Investment Decisions

  Business Case: The IT Transformation Playbook

  March 16, 2021 | Duncan Jones

  Traditional accounting-driven business cases are an obstacle to future fit technology strategies. They favor safe cost reduction over risky creativity and undervalue adaptiveness and resilience....

• Report An Adaptive Mobility Strategy Sets The Technology Foundation For Anywhere Work

  Enable Employees With Mobility To Drive Their Success From Anywhere

  March 15, 2021 | Dan Bieler, Andrew Hewitt

  As organizations prepare for anywhere work, with employees working wherever they want outside the office, they'll need to revisit their technology strategies. Organizations have invested in...

• Report Chief Data Officers: Invest In Your Data Sharing Programs Now

  With B2B Data Sharing, Benefits Are Greater Than The Sum Of Its Parts

  March 11, 2021 | Jennifer Belissent, PhD

  Data sharing is on the rise: 35% of data and analytics decision-makers using external data sources share or exchange data with suppliers and partners. But it doesn't come easily for everyone. To...

• Report Reset Technology Governance To Innovate And Drive Value

  Beginner Level: Tech Governance Practices For IT Transformation

  March 8, 2021 | Bobby Cameron

  To deliver a future fit tech strategy in the service of customer obsession, tech leaders must develop a solid foundation for technology governance. Tech governance — the policies, frameworks, and...

• Report Adopt Agile, End-To-End Technology Governance

  Intermediate Level: Tech Governance Practices For IT Transformation

  March 5, 2021 | Bobby Cameron

  Firms require agile, end-to-end tech governance to meet the needs of an ever-changing business model. This new governance model must focus on speed, responsiveness, business value delivery, and...

• Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

  Advanced Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Boris Evelson, Cinny Little

  Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

• Report Future Jobs: Australia's Automation Dividends And Deficits, 2020 To 2030

  A Future Of Jobs Series Report

  February 22, 2021 | Sam Higgins, Satish Meena, J. P. Gownder

  While the advent of AI and robotics will inevitably lead to job losses or automation deficits, these forces will affect different occupations at different times and in different ways. To help you...

• Report Get Your AI Ready For Prime Time With AI Consultancies In Asia Pacific

  AI Consultancies In APAC Focus On Scaling AI To Production And Deploying Responsible AI

  February 18, 2021 | Achim Granzen

  Forrester's recent Now Tech overview of artificial intelligence consultancies in Asia Pacific (APAC) provides insight into the offerings and positioning of 23 leading AI service providers. This...

• Report Connect Business And Technology Governance For A Future Fit Technology Strategy

  Advanced Level: Use Advanced Tech Governance Practices To Create Value Across The Ecosystem

  February 12, 2021 | Bobby Cameron

  Governance processes for firms in the advanced phase of IT transformation must integrate tech governance with overall business governance for funding, risk management, and metrics. Technology is...

• Report The Roadmap For Delivering Customer-Obsessed IT Transformation

  The Strategy Report In The IT Transformation Playbook

  February 4, 2021 | Matthew Guarini, Laura Koetzle, Sharyn Leaver

  To deliver on the promise of customer obsession, firms must use a future fit technology strategy. As a CIO, CTO, or other key technology leader, you need to craft a plan tuned to a specific...

• Report Technologists — And The Business — Must Execute At The Speed Of DevOps

  Intermediate Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  Intermediate organizations have the customer experience (CX) basics well in hand. They've broken down silos, institutionalized customer- and employee-centricity, and built a foundation of agile...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Determine Your Data's Worth: Data Plus Use Equals Value

  Intermediate Level: Strategy Practices For Insights-Driven Businesses

  January 4, 2021 | Jennifer Belissent, PhD

  As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...

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  Webinar Accelerating Business Transformation With Strategic Partners

  Using The Forrester Wave™

  November 19, 2020 | Nigel Fenwick

  Digital transformation is overhyped. Business transformation is misunderstood. There’s so much noise in the market it’s hard to know who to trust. In this webinar, Nigel Fenwick reveals...

• Report Using The Right Metrics For The Subscription-Based Business Model

  The 10 Key Subscription Business Metrics To Track And Manage For Success

  November 3, 2020 | Dan Bieler

  The subscription model offers new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients' customer journeys. But...

• Report Best Practices For A Customer-Obsessed Tech Transformation In Government

  Drive Customer Centricity With An Adaptive Approach To Technology Management

  September 24, 2020 | Dan Bieler

  Technology transformation is a fundamental pillar for reforming the overall workings of government. Government priorities of more citizen engagement, improved government productivity, and higher...

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  Webinar The Future Of Jobs In Europe

  September 21, 2020 | Dan Bieler

  2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...

• Report From People To Products: Services Firms Offer More Software Than You Think

  Business Process Accelerators Help Digitize Business Operations

  August 20, 2020 | Nigel Fenwick

  Technology services firms build many variations of digital solutions for clients. Some vendors retain the intellectual property (IP) associated with these solutions, making it available to a...

• Report Research Overview: Digital Product Management

  A CIO's Introduction To Developing Products In The Digital Age

  July 29, 2020 | Nigel Fenwick, Randy Heffner

  Digital products create new revenue and can accelerate business transformation. But trying to design and build new digital products using the same capabilities used to create and launch physical...

• Report The Future Of The European Job Market

  The Future Of Work Will Drive A More Dynamic European Job Market By 2030

  July 22, 2020 | Dan Bieler

  2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...

• Report The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever

  July 14, 2020 | Stephanie Balaouras, Laura Koetzle, Martin Gill

  The pandemic has already forced firms and policymakers to do things that were previously considered impossible. This is just the beginning. Given its gravity, the effects of COVID-19 — along with...

• Report The Pandemic Recession Demands A Digital Response

  To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale

  June 25, 2020 | Ted Schadler

  Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

• Report Now Tech: Digital Transformation Services, Q2 2020

  Forrester's Overview Of 39 Digital Transformation Services Providers

  June 1, 2020 | Nigel Fenwick

  Digital transformation has never been more urgent. But no firm can go it alone. Digital transformation services providers can help firms deliver measurable business outcomes, reduce time to achieve...

• Report Build A Maturity-Based Business Case For Insights-Driven Investments

  The Business Case Report In The Insights-Driven Business Playbook

  May 18, 2020 | Boris Evelson

  Investing in individual technologies for an insights-driven business (IDB), such as data fabric, business intelligence (BI), and analytics, demonstrates tangible business benefits and significant...