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The Enterprise Content Management Playbook For 2021

The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

Enterprise content management (ECM) continues to evolve to services-driven platforms. Rapid changes in the technology and competitive landscape complicate businesses' objectives to grow revenue and...

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  • Report Research Overview: Personalization

    A Guide To Our Personalization-Related Research
    December 11, 2020 | Rusty Warner, David Novitzky

    B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...

  • Report The Forrester Wave™: Marketing Resource Management, Q1 2020

    The 12 Providers That Matter Most And How They Stack Up
    March 5, 2020 | Stephanie Liu, Rusty Warner

    In our 32-criterion evaluation of marketing resource management (MRM) providers, we identified the 12 most significant ones — Allocadia; Aprimo; BrandMaker; Contentserv; HCL Technologies;...

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