Search Results

• Report Research Overview: Personalization

  A Guide To Our Personalization-Related Research

  December 11, 2020 | Rusty Warner, David Novitzky

  B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...

• Report Use A Content Strategy Template To Ensure Content Serves Both The Business And Customer

  Businesses Need To Cultivate Clear And Standardized Approaches To Why And How They Make Content

  March 16, 2020 | Ryan Skinner

  This research began with the hypothesis that top-down content strategy, decided centrally, is a dead end. But our analysis reveals that content strategy from the bottom-up doesn't work either....