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The Enterprise Content Management Playbook For 2021

The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

Enterprise content management (ECM) continues to evolve to services-driven platforms. Rapid changes in the technology and competitive landscape complicate businesses' objectives to grow revenue and...

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  • Report Opportunities And Risks Accompany The Use Of Employee Collaboration And Meeting Technology

    Video, Audio, And Chat Just Got More Complicated For Enterprises
    December 11, 2020 | Cheryl McKinnon, Art Schoeller, Heidi Shey

    Hundreds of millions of workers are on chats, video, and audio calls each day, with many working from home — this is the "new normal." Application development and delivery (AD&D) leaders and their...

  • Report The Future Of Documents

    A Look Beyond The Paradigm Of Paper And Into Opportunities For Innovation
    December 9, 2020 | Cheryl McKinnon

    Application development and delivery (AD&D) professionals can drive innovation in one of the most fundamental business activities: the creation and distribution of documents. Despite more than 30...

  • Webinar Don't Kill Your Corporate Intranet, But Give It A Major Rethink

    Key Findings From The Forrester Wave™: Intranet Platforms, Q2 2020
    July 7, 2020 | Cheryl McKinnon

    Corporate intranets are the least-loved application that businesses provide to their employees. This needs to change. Employee communication and trusted access to corporate content are essential...

  • Report The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM
    June 26, 2020 | Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

  • Webinar Your Recipe For A Tasty Content Experience

    June 11, 2020 | Nick Barber

    Selecting, deploying, and driving adoption of your digital asset management (DAM) system is like baking a cake; you need heaps of business case, generous amounts of metadata and taxonomy, and a bit...

  • Report Now Tech: Agile Content Management Systems, Q1 2020

    Forrester's Overview Of 30 Agile CMS Providers
    February 27, 2020 | Nick Barber, Mark Grannan

    You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

  • Report The Agile CMS Cookbook: Tales From The Test Kitchen

    Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption
    February 7, 2020 | Nick Barber, Mark Grannan

    Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

  • Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

    Get The Most Out Of Trade Investment With Modern Syndicated Data
    July 11, 2019 | George Lawrie

    In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...

  • Report Forrester Infographic: DAM Software Market Set To Top $1 Billion In 2019

    North America And EMEA Lead DAM User Adoption, With Vendors Prioritizing AI And Integrations Investments
    June 3, 2019 | Nick Barber

    Companies aren't just creating more rich media content; most of them want to deliver it more efficiently too. Three-quarters of global software decision makers have implemented, are planning to...

  • Report Answer Six Questions To Pick Your Drupal Or WordPress Services Provider

    May 13, 2019 | Mark Grannan

    Open source software (OSS) often leaves buyers confused about who is responsible for what. Drupal and WordPress adopters suffer due to the size and complexity of the ecosystem. To better understand...