Search Results

• Report Five Practices To Succeed With Your Retail E-Commerce Strategy

  Processes: The Retail E-Commerce Playbook

  January 15, 2021 | Sucharita Kodali

  Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...

• Report Optimize Your Human Risk Management Practices To Differentiate

  Advanced Level: People Practices For Cybersecurity And Privacy

  January 13, 2021 | Jinan Budge

  Firms at the advanced stage of cybersecurity and privacy maturity have likely built a positive reputation for responsible data use and enjoy strong employee morale. This report — the last of three...

• Report Gauge Your B2B E-Commerce Digital Maturity

  Assessment: The B2B E-Commerce Playbook

  January 8, 2021 | Joe Cicman

  As B2B C-suites increasingly demand that their companies accelerate their digital transformation, digital business professionals face more pressure to show progress and benchmark their maturity....

• Report The Best Tech Leaders Develop And Unleash Creative People

  Advanced Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  CIOs attaining an intermediate maturity level in their IT transformation efforts may operate well; however, their organizations often lack the culture, talent, and structure it takes to be a market...

• Report Chief Data Officers: Evolve Your Teams To Accelerate Impact From Data Insights

  January 5, 2021 | Jennifer Belissent, PhD

  In many organizations, the chief data officer (CDO) role has evolved to become more of a chief insights officer with purview over both data and analytics. With a single role responsible for the...

• Report Rethink Metrics To Gain DX Traction

  Performance Management: The Digital Experience Delivery Playbook

  January 4, 2021 | Joe Cicman, Caleb Ewald

  Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

• Report Assess Your Digital Experience Delivery Maturity

  Assessment: The Digital Experience Delivery Playbook

  December 31, 2020 | Nick Barber, Joe Cicman

  Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

• Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

  Continuous Improvement: The Digital Experience Delivery Playbook

  December 29, 2020 | Joe Cicman, Caleb Ewald

  So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

• Report Operationalize Your Return-To-Work Strategy: Mitigate Privacy Risk

  A Return-To-Work Series Report

  December 16, 2020 | Enza Iannopollo

  As local government organizations begin to lift shelter-in-place orders, businesses are finalizing plans to reopen workspaces. But many business leaders remain unsure if the safeguards they...

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  Playbook The Brand Experience Playbook For 2021

  Create A Customer-Obsessed Brand Experience

  In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

  Read more of the Executive Overview >

• Report Multinational Firms Must Quickly Adapt To The UK's Divergence From EU Privacy Standards

  December 3, 2020 | Enza Iannopollo

  With Brexit negotiations coming to an end and a deal with the EU still out of sight, data protection matters are more uncertain than ever. Meanwhile, the UK data protection regulator is softening...

• Report Understand AR's Beneficiary Landscape

  Landscape: The Industry Analyst Relations Playbook

  December 1, 2020 | Kevin Lucas

  Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...

• Report Develop Five Processes To Drive Ongoing ECM Program Success

  Processes: The Enterprise Content Management Playbook

  October 26, 2020 | Cheryl McKinnon

  Program governance, information governance, implementation, continuous improvement, and support services are the primary processes that help firms design a sustainable enterprise content management...

• Report Organizing For Success In Collaboration

  Organization: The Enterprise Collaboration Playbook

  October 23, 2020 | Art Schoeller

  Too often, technology leaders approach staffing for collaboration as they would other projects led by the technology organization. Application development and delivery (AD&D) leaders must establish...

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  Webinar How The Insights Center Of Excellence Powers The Adaptive Enterprise

  October 21, 2020 | Cinny Little

  Customer insights (CI) pros continue to struggle with driving more actions from data and insights. An insights center of excellence (COE), also called a hub-and-spoke model, is the leading...

• Report Organize Your App-Dev Teams With Agile And DevOps

  Organization: The Modern Application Delivery Playbook

  October 9, 2020 | Diego Lo Giudice

  Application development and delivery (AD&D) leaders are embracing modern application delivery practices and taking the steps they need to transform their organizations. This means changing culture,...

• Report Assess And Enhance Your Modern Application Delivery Journey

  Assessment: The Modern Application Delivery Playbook

  October 2, 2020 | Diego Lo Giudice

  Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many application development and delivery (AD&D) leaders know they need to improve, but...

• Report Invest In Fresh Skills As ECM Shifts To Modern Content Platforms

  Organization: The Enterprise Content Management Playbook

  September 11, 2020 | Cheryl McKinnon

  As enterprise content management (ECM) investments shift to content services and cloud deployment models, the composition of the program team will change. Enterprise architecture (EA) professionals...

• Report It's Time For Retail Stores To Open Their Doors To The Digital Org

  Organization: The Digital Store Playbook

  August 28, 2020 | Brendan Witcher

  In the age of the customer — and especially in the midst of a pandemic — channel-specific strategies, tactics, and organizational structures become irrelevant and (worse) potentially crippling. To...

• Report The State Of Disaster Recovery Preparedness In 2020

  Review Business And IT Risks With Evolving Business Operations

  August 24, 2020 | Naveen Chhabra

  Technology outages damage customer confidence in a business. While infrastructure and operations (I&O) leaders have more tools at their disposal to prepare themselves to recover from any type of...

• Report Operational AR During A Pandemic

  Adjust Your Approach To Deliver Value Continuously

  August 4, 2020 | Kevin Lucas

  A pandemic shakes up a vendor and its analyst relations (AR), leaving AR people uncertain about where to focus. Their instinct is to protect their existing AR programs, but new vendor priorities...

• Report The Future Of Banking Is Built On Trust

  Vision: The Digital Banking Strategy Playbook

  July 29, 2020 | Jacob Morgan, Alyson Clarke

  The economics of the next decade will challenge banks. COVID-19 has shifted the focus but will not dominate the future narrative. Leading banks are pivoting and rebooting their strategy —...

• Report Mind The Gap When Organizing To Support Contact Center Applications

  Organization: The Contact Centers For Customer Service Playbook

  July 7, 2020 | Art Schoeller

  Contact center applications require high reliability and scale that exceed typical requirements for enterprise applications. Configuring them drives not only the customer experience but the agent...

• Report How To Partner With Early-Stage Martech Providers

  The Risks And Rewards Of Working With Emerging Vendors

  July 7, 2020 | Joe Stanhope, Sarah Dawson

  Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development....

• Report The State Of Remote Work, 2020

  Flexible Work Is Now A Business Necessity

  July 6, 2020 | Andrew Hewitt

  The COVID-19 crisis is forcing many companies to reconsider their long-term strategies for flexible working. Remote working is now essential for business continuity and employee retention. Doing it...