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• Webinar The New Operating Model Is Upon Us

  Thursday, March 4, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Charles Betz

  In an increasingly volatile world, digitally transforming organizations are aggressively scaling their agile and DevOps capabilities. Numerous lessons are emerging at the leading edge: the trend...

• Webinar Emerging Technology Trends In Banking For 2021

  Thursday, February 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann, Martha Bennett

  Banks are transforming their organizations with digital technologies. Forces such as emerging technology, fintechs, changing customer behavior, and the decomposition of the banking industry are...

• Webinar Blockchain Predictions 2021: Is It Time To Stop Talking About Blockchain?

  Wednesday, February 10, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Martha Bennett

  This packed session starts with a brief review of Forrester's blockchain predictions for 2020 and how the pandemic impacted developments. Following that, a deeper dive into the predictions for 2021...

• Webinar Case Study: Singapore's Journey To Deploying Responsible AI

  Thursday, January 28, 2021, 3:30 a.m.-4:10 a.m. Eastern time (08:30-09:10 GMT) | Achim Granzen

  On the heels of personal data protection acts, leading governments like Singapore’s are now turning their attention to how data is being used to generate insights and automate processes with...

• Report The ROI Of CX Transformation

  The Business Case Report In The CX Transformation Playbook

  January 22, 2021 | Maxie Schmidt-Subramanian, Sam Karpinski

  Customer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX leaders need to invest in areas like...

• Report How To Turn Process From A Hindrance Into A Help

  Beginner Level: Process Practices For IT Transformation

  January 22, 2021 | Margo Visitacion, Christopher Condo

  Technology leaders must establish customer-focused processes that maximize value delivered. Standing in their way are outdated organizational models, disconnected technology platforms, and legacy...

• Report Build A Dynamic Digital Banking Roadmap

  Roadmap: The Digital Banking Strategy Playbook

  January 22, 2021 | Peter Wannemacher

  Digital business leaders at banks must have both a vision of the future and a strategic plan for getting there. But moving from vision to action is never easy. Banks need a roadmap that lays out...

• Report Why And How To Master Experience Design

  Executive Overview: The User Experience Playbook

  January 21, 2021 | David Truog

  As customers gravitate to digital more than ever, companies are prioritizing user experience (UX). Why this response? Because experience quality can make or break a business, and the range from bad...

• Report Establish Your Experience Research Practice

  Beginner Level: Research Practices For CX Transformation

  January 21, 2021 | Kelly Price

  This report about experience research — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented...

• Report Evolve Your Experience Research Practice

  Advanced Level: Research Practices For CX Transformation

  January 21, 2021 | Kelly Price

  This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have scaled up their practice, so their companies: 1) follow...

• Report Scale Your Experience Research Practice

  Intermediate Level: Research Practices For CX Transformation

  January 21, 2021 | Kelly Price

  This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have established a solid practice, so their companies...

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  Playbook The User Experience Playbook For 2021

  Why And How To Master Experience Design

  As customers gravitate to digital more than ever, companies are prioritizing user experience (UX). Why this response? Because experience quality can make or break a business, and the range from bad...

  Read more of the Executive Overview >

• Report Anticipatory Experiences: The Challenges

  Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult

  January 20, 2021 | Julie Ask

  Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

• Report How To Monetize Open Finance And Platform Business Models

  Business Case: The Digital Banking Strategy Playbook

  January 14, 2021 | Jacob Morgan

  Financial services executives have more go-to-market options available than ever before for their firm's products and services — thanks to open banking and platform business models. But how do you...

• Report Now Tech: Virtual Healthcare Platforms, Q1 2021

  Forrester's Overview Of 28 Virtual Healthcare Platform Providers

  January 14, 2021 | Arielle Trzcinski

  Healthcare organizations (HCOs) can use virtual care (VC) to increase the capacity of existing clinical teams, improve clinical outcomes and lower medical spend for patients and members, and defend...

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  Webinar Wealth Management Predictions 2021

  Firms Embrace Digital To Thrive

  January 14, 2021 | Vijay Raghavan, David Hoffman

  We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...

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  Webinar AI Drives The Evolution Of Technology And Data Governance In 2021

  January 14, 2021 | Achim Granzen

  The increase of data aggregated by companies, a heightened awareness of data privacy by consumers, and the introduction of government frameworks has made strong data governance a priority for...

• Report How To Manage The Human Risk In Cybersecurity

  Continuous Improvement: The S&R Practice Playbook

  January 13, 2021 | Jinan Budge

  Traditional approaches to security communication are limited to perfunctory one-off training sessions that fail to take customers, regulators, and other external stakeholders into account and...

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  Webinar Insurance Predictions 2021

  Insurers Find Opportunity Amid Chaos

  January 13, 2021 | Ellen Carney, Jeffery Williams

  We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...

• Report Research Overview: Technology And Software Services

  A Guide To Forrester's Application And Infrastructure Services Research

  January 12, 2021 | Amanda LeClair

  Tech and software services buyers face a complex landscape. Many services providers position as end-to-end digital transformation partners or the top partner for a specific platform, but when it...

• Report Q&A: Decoding China's New Infrastructure Initiative

  China Aims To Accelerate Its Own Digital Transformation

  January 12, 2021 | Danny Mu

  At the 2020 National People's Congress, China's central government emphasized the importance of "New Infrastructure" as a key driver of economic growth and global technology leadership. What is New...

• Report Now Tech: AI Consultancies In Asia Pacific, Q1 2021

  Forrester's Overview Of 23 AI Service Providers In Asia Pacific

  January 12, 2021 | Achim Granzen

  You can use AI consultancies to determine the business objectives for AI, scale and progress AI from proof of concept to production, and set up AI operations and governance frameworks. But to...

• Report Agile Software Leadership Drives Customer-Obsessed Company Success

  Executive Overview: The Agile Software Leadership Playbook

  January 8, 2021 | Chris Gardner, Margo Visitacion

  More than ever before, companies are under pressure to deliver continuous value to their customers, and agile delivery practices have become part of the mainstream as a result. But it's becoming...

• Report Technologists — And The Business — Must Execute At The Speed Of DevOps

  Intermediate Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  Intermediate organizations have the customer experience (CX) basics well in hand. They've broken down silos, institutionalized customer- and employee-centricity, and built a foundation of agile...

• Report The Best Tech Leaders Develop And Unleash Creative People

  Advanced Level: People Practices For IT Transformation

  January 8, 2021 | Gordon Barnett

  CIOs attaining an intermediate maturity level in their IT transformation efforts may operate well; however, their organizations often lack the culture, talent, and structure it takes to be a market...