Search Results

• Report Use Forrester's CISO Strategic Canvas To Align Security With Business

  Strategic Plan: The S&R Practice Playbook

  February 10, 2021 | Jeff Pollard, Jinan Budge

  Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

• Report Know Your Social Media Audience In 2021 — And If They Want To Interact With You

  Landscape: The Social Marketing Playbook

  January 29, 2021 | Jessica Liu, Sarah Dawson

  The question B2C marketers should be asking is not whether consumers use social media but how best to use social media to interact with consumers. Forrester's new social consumer segmentation...

• Report Digital Operations Platforms: The Core Of Your Future Fit Tech Strategy

  Executive Overview: The Digital Operations Platforms Playbook

  January 6, 2021 | Liz Herbert

  Enterprises cannot achieve great customer success, digital disruption, and long-term growth and profitability without the right approach to core enterprise applications. To thrive, application...

• Report Evaluate Your Marketing Performance Measurement Maturity

  Assessment: The Marketing Measurement And Insights Playbook

  November 17, 2020 | Tina Moffett, David Novitzky

  In order to measure the impact of marketing and media campaigns on key business metrics, B2C marketers must build a new approach to marketing performance measurement that includes data and...

• Report AR's Graveyard: Unmet Sales Commitments

  August 4, 2020 | Kevin Lucas

  The proportion of industry analyst relations (AR) people who commit to supporting sales among all AR people whom we survey has barely reached 50% since 2007. And AR's not improving enough either —...

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  Webinar Deliver The Metrics That Matter With The Objectives And Key Results (OKRs) Framework

  July 9, 2020 | Cinny Little

  Your work may include one or more of the following: data analytics; digital, customer, or consumer insights or research; strategy and planning; marketing; and competitive intelligence. Are you...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report Target Industry Analyst Relations With Achievable Metrics

  December 9, 2019 | Kevin Lucas

  Myriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey...

• Report Quantify The Business Value Of CRM

  Business Case: The CRM Playbook

  November 15, 2019 | Kate Leggett

  CRM initiatives must not only be technically sound but must also answer the question, "What will we get for our money?" This report describes how application development and delivery (AD&D)...

• Report The Top 10 NPS Questions Answered

  What CX Professionals Should Know About Net Promoter Score

  November 7, 2019 | Maxie Schmidt-Subramanian

  Since its introduction in 2003, Net Promoter has become one of the most widely used metrics for companies that want to improve the experiences they deliver to their customers in order to improve...

• Report Employee Experience Is Crucial To Success In The Era Of AI, Automation, And Robotics

  Driving A Successful Employee Experience Also Drives A Higher RQ

  September 16, 2019 | J. P. Gownder, David Johnson

  Employees often resist when a firm implements AI, automation, and robotics. Many fear losing their job, mistrust their robot colleagues, and worry that if they do embrace the technology, they'll...