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Charts & Figures
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Modern CRM Enables Front-Office Workflows
January 22, 2021
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The Top Five CRM Trends In 2021
January 22, 2021
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Key Characteristics Of Modern CRM Versus Legacy CRM
January 22, 2021
Search Results
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Webinar European Tech Market Outlook For 2020 And 2021
Modest Recoveries In 2021 After 2020 Pandemic Recessions
Monday, February 1, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels, Michael O'GradyThis webinar covers Forrester's updates to our forecast for 2021 for business and government purchases of tech goods and services in Europe overall and for the eight largest European tech markets...
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Report The Five CRM Trends In 2021 That Will Shape Engagement, Relationships, And Revenue
Vision: The CRM Playbook
January 22, 2021 | Kate LeggettIn the age of the customer, customer experience (CX) is the only source of competitive differentiation. CRM has the power to transform customer relationships, but firms have only started to tap its...
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Report China Tech Market Outlook, 2021 To 2022
China Is Building Technology Engines To Accelerate Out Of The Crisis In 2021
January 14, 2021 | Charlie DaiThe Chinese government has revised its national strategy in the face of the global pandemic and economic crisis. To accelerate this process, more organizations will implement future-fit...
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Report How To Manage The Human Risk In Cybersecurity
Continuous Improvement: The S&R Practice Playbook
January 13, 2021 | Jinan BudgeTraditional approaches to security communication are limited to perfunctory one-off training sessions that fail to take customers, regulators, and other external stakeholders into account and...
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Report The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons
The Vision Report In The Cybersecurity And Privacy Playbook
The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to...
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Report The State Of Network Security, 2020 To 2021
Benchmarks: The Zero Trust Security Playbook
This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2020 to...
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Report Determine Your Data's Worth: Data Plus Use Equals Value
Intermediate Level: Strategy Practices For Insights-Driven Businesses
January 4, 2021 | Jennifer Belissent, PhDAs the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that's top of mind for...
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Report Quantifying The Business Value Of SaaS DOP Investments
Business Case: The Digital Operations Platforms Playbook
As firms look to replace old legacy enterprise resource planning (ERP) solutions with modern digital operations platforms (DOPs) to drive business agility and customer outcomes, they're...
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Report Overcome Change Management Paralysis
The Basics Still Apply, But You Don't Need A CAB
December 24, 2020 | Charles BetzInfrastructure and operations (I&O) professionals are questioning the relationship between traditional change management and new practices such as agile and DevOps. The change management process...
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Report The Forrester Tech Tide™: Cloud Governance And Enablement Technologies, Q4 2020
Fourteen Technologies That Underpin Cloud Governance And Enablement
Cloud governance is critical to firms' ability to drive growth, accelerate innovation, and provide flexibility at scale. To accelerate their performance in cloud, companies are evaluating and...
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Report IoT Transforms Supply Chain Management
Assess Opportunities To Enhance Your Supply Chain Processes Using IoT Solutions
Across verticals, enterprises use a variety of internet-of-things (IoT)-enabled processes to transform their end-to-end supply chain operations. This report identifies areas where IoT solutions...
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Report The AI Software Market Will Grow To $37 Billion Globally By 2025
That's Big, But It's Smaller Than Investors Think As AI Gets Absorbed Into All Software Products
The velocity of demand for artificial intelligence (AI) technology, tools, platforms, and applications draws parallels to the demand for cloud. And, indeed, the market for AI maker platforms, AI...
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Report US Tech Market Outlook For 2021: After The Election
How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
December 3, 2020 | Andrew BartelsThe pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...
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Report Cloud Powers The Adaptive Enterprise
Vision: The Cloud Computing Playbook
November 30, 2020 | Dave BartolettiCloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...
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Webinar US Tech Market Outlook For 2021 After The Election
How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
November 11, 2020 | Andrew BartelsThe outcome of the US presidential and congressional elections on top of the pandemic recession will have a big impact on US tech budgets. Drawing on the latest data, this webinar provides...
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Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve
Benchmarks: The Enterprise Content Management Playbook
November 6, 2020 | Cheryl McKinnonBenchmarks provide enterprise architecture (EA) professionals and their content management program peers with data to inform their roadmaps. Use this report to gauge how other organizations invest...
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Report Develop Five Processes To Drive Ongoing ECM Program Success
Processes: The Enterprise Content Management Playbook
October 26, 2020 | Cheryl McKinnonProgram governance, information governance, implementation, continuous improvement, and support services are the primary processes that help firms design a sustainable enterprise content management...
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Report Service Desk 2020: It's All About Employee Experience
Reliable, Accessible Services Fuel Innovation And Satisfaction
Although new technologies emerge every day, employees can't do their best work because they can't find the services they need, and when they do, bureaucracy causes unacceptable delays. In an era of...
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Webinar The Future Of Jobs In Europe
September 21, 2020 | Dan Bieler2020 is a pivotal moment for Europe, with greater economic uncertainty, rapid technology change, and a pandemic disrupting existing working environments. The European job market will become even...
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Report Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions
Strategic Plan: The Enterprise Content Management Playbook
September 16, 2020 | Cheryl McKinnonEnterprise architecture (EA) professionals need a solid content strategy that serves business objectives such as revenue growth and improved customer experience — without neglecting compliance...
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Report Invest In Fresh Skills As ECM Shifts To Modern Content Platforms
Organization: The Enterprise Content Management Playbook
September 11, 2020 | Cheryl McKinnonAs enterprise content management (ECM) investments shift to content services and cloud deployment models, the composition of the program team will change. Enterprise architecture (EA) professionals...
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Webinar Use Digital Banking Back Ends To Better Serve Your Customers
The Forrester Waves™: Digital Banking Processing Platforms, Q3 2020
September 10, 2020 | Jost HoppermannAfter a summary of the market landscape in the digital banking processing platform space, this webinar dives into the results of our latest Forrester Wave evaluations. We then discuss key trends...
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Report The State Of Disaster Recovery Preparedness In 2020
Review Business And IT Risks With Evolving Business Operations
August 24, 2020 | Naveen ChhabraTechnology outages damage customer confidence in a business. While infrastructure and operations (I&O) leaders have more tools at their disposal to prepare themselves to recover from any type of...
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Report Programs, Not Projects: The Shift To Content Services Demands Agility And Iteration
Continuous Improvement: The Enterprise Content Management Playbook
August 14, 2020 | Cheryl McKinnonSuccessful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders; clear governance programs; adoption of Agile development and...
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Report Win Funding For Your Customer Service Project
Business Case: The Contact Centers For Customer Service Playbook
In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service leaders must invest in modernizing their technology. Doing so...
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