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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report Forrester Infographic: Banks Should Engage High-Energy Consumers With Hybrid Experiences
December 2, 2020 | Xiaofeng WangConsumer energy is the underlying emotional force that drives consumer desire, readiness, and ability to increase engagement with brands. High-energy consumers are strategic for banks in Singapore,...
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Report Dial Up Consumers' Emotional Energy To Drive Innovation Adoption
Forrester's Consumer Energy Index In Singapore
Empowered consumers look unstoppable: They latch onto new experiences faster than innovators can generate them. Nearly half of online adults in Singapore are Progressive Pioneers, the most...
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