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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Retail Trailblazers To Emulate In 2021

    Retailers Must Look To Industry Leaders For Visionary Ideas, Best Practices, And Transformational Ideas To Remain Successful In Today's Dynamic And Competitive Market
    May 19, 2021 | Brendan Witcher, Nicole Murgia

    Retailers often look to each other for inspiration and ideas for digital transformation strategies. This report is a companion piece to the Forrester report The Top Retail Technology Investments In...

  • Report How Australian Financial Services Firms Won Or Improved At CX In 2020

    Long-Term Efforts To Establish Solid CX Foundations Are Paying Off
    February 18, 2021 | Riccardo Pasto

    The 2020 Australian banking and superannuation Customer Experience Index (CX Index™) results shook up the rankings among financial services firms, as one bank and two superannuation firms saw...

  • Report The Forrester Digital Experience Review™: Australian Mobile Banking Apps, Q3 2020

    CommBank Is Australia's Overall Digital Experience Leader
    July 14, 2020 | Zhi-Ying Barry, Riccardo Pasto

    Mobile apps are the touchpoint of choice for Australians to manage their finances. To see how helpful mobile apps are to customers, we evaluated the mobile apps of the Big Four Australian banks and...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report The Australia Superannuation Customer Experience Index, 2019

    How Australian Superannuation Firms Earn (But Mostly Lose) Loyalty With The Quality Of Their Experience
    April 1, 2020 | Riccardo Pasto

    How well do leading superannuation (retirement benefit fund) firms earn loyalty with the quality of their customer experience (CX)? This report reveals the complete rankings of seven superannuation...

  • Webinar The Pulse Of Financial Services Customers In Asia Pacific

    November 5, 2019 | Zhi-Ying Barry, Frederic Giron, Arnav Gupta

    The adoption of digital banking is about to accelerate and reach new levels of scale in Asia Pacific. Pioneers such as WeBank and Kakao have foreshadowed what is on the way, but this is just the...

  • Report The Forrester Banking Wave™: Australian Mobile Apps, Q2 2019

    Australian Banks' Mobile Apps Are Effective, But Most Need To Improve Functionality Or Usability To Create Great Experiences
    June 25, 2019 | Zhi-Ying Barry, Riccardo Pasto

    Mobile apps are the touchpoint of choice for Australians to manage their finances. Digital banking leaders need to build mobile banking around customer needs, empowering customers to manage their...