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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Modular Content Is The Key To Customizing Experiences At Scale

    A Small-Scale Approach Enables Immediate Business Benefits
    May 13, 2021 | Ryan Skinner

    Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale....

  • Report What You Need To Thrive In Autonomous Finance

    Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP
    April 12, 2021 | Peter Wannemacher

    Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to...

  • Report The State Of Chat In Retail, 2021

    Consumers Use Chat For Customer Support, Including Prepurchase Support, But Not For Commerce
    March 23, 2021 | Julie Ask, Nicole Murgia

    As consumers increasingly opt to engage with retailers and brands via chat, firms must ensure that customer experiences are efficient, effective, and effortless. Digital business pros have used...

  • Report The Forrester Tech Tide™: Extended CRM Technologies, Q1 2021

    Twenty Technologies Underpin CRM
    March 9, 2021 | Kate Leggett

    CRM is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their CRM performance, companies are evaluating and adopting a range of contributing...

  • Report Digital Store Analytics Tech For The New Normal

    Performance Management: The Digital Store Playbook
    February 19, 2021 | James McCormick, Scott Compton

    A new crop of emerging technologies, and the solutions they power, will unleash a new cycle of rising expectations from buyers and employees, as well as changing behaviors and disruption. This...

  • Report The Retail E-Commerce Metrics That Matter

    Performance Management: The Retail E-Commerce Playbook
    January 25, 2021 | Sucharita Kodali

    To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use...

  • Report How To Make Sense Of Martech Mayhem

    A Reference Guide To Help Assemble Your Martech Ecosystem
    October 19, 2020 | Rusty Warner

    B2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing software suite...

  • Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

    Aligning Creatives And Techies Starts By Defining Joint Missions
    March 23, 2020 | Allen Bonde

    With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

  • Report The Forrester Tech Tide™: Digital Patient Engagement, Q1 2020

    Twenty Technologies That Underpin Digital Patient Engagement
    March 11, 2020 | Arielle Trzcinski, Annalise Clayton

    Digital patient engagement is imperative to firms' ability to win, serve, and retain their customers. In efforts to improve this, healthcare organizations are evaluating, implementing, and...

  • Report Forrester Infographic: Optimize Your Digital Front Door Strategy To Enhance The Care Journey

    February 26, 2020 | Arielle Trzcinski, Annalise Clayton

    Healthcare organizations (HCOs) invest heavily in the digital front door but fail to engage customers digitally. There's a disconnect between what customers want and need and what HCOs deliver,...

  • Report New Tech: Account-Based Marketing Solutions, Q1 2020

    Forrester's Landscape Overview Of 26 Providers
    February 24, 2020 | Steven Casey

    Account-based marketing (ABM) is evolving from the buzzword du jour to a mainstream strategy that all but a very few B2B organizations are implementing, rolling out, or planning. At the same time,...

  • Report The Agile CMS Cookbook: Tales From The Test Kitchen

    Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption
    February 7, 2020 | Nick Barber, Mark Grannan

    Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

  • Report Now Tech: B2B Commerce Suites, Q1 2020

    Tools And Technology: The B2B eCommerce Playbook
    February 6, 2020 | Joe Cicman

    You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

  • Report Q&A: How Digital Consumer Lenders Are Disrupting Finance In India

    Digital Consumer Lenders Are Expanding The Market To Serve New Borrowers And Drive Growth
    January 22, 2020 | Arnav Gupta, Sanjeev Kumar

    In India, startups are using digital technology to improve consumer lending; they offer quick loans to borrowers with no credit history by using alternative data sources, continuously honing their...

  • Webinar Healthcare Predictions 2020: Survive And Thrive Amid Innovation And Regulation

    December 10, 2019 | Jeff Becker, Annalise Clayton, Caleb Ewald

    Viewers should join this webinar to gain a clear understanding of the expected innovation and legislation facing the US healthcare industry in 2020. Virtual care growth will support a broader and...

  • Report Predictions 2020: Healthcare

    Election-Year Rhetoric, Regulatory Uncertainty, And Virtual Care Will Shape The Year Ahead For Healthcare Organizations
    November 5, 2019 | Jeff Becker, Arielle Trzcinski, Caleb Ewald

    2020 will bring legislative turmoil as the Affordable Care Act (ACA) returns to the US Supreme Court and election-year rhetoric thrusts Medicare for All and healthcare job growth onto center stage....

  • Report Set Up Your Insights Center Of Excellence In Four Steps

    Get Your Organizational Setup Right For Analytics And Artificial Intelligence
    October 15, 2019 | Achim Granzen

    While data and analytics technologies and their applications are maturing, existing organizational structures often inhibit success. The insights center of excellence (CoE) is becoming a leading...

  • Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively

    Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
    September 16, 2019 | Michelle Beeson, Brandon Purcell

    Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...