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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Consumers Are Evolving In Five Key Ways
December 15, 2020
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Forrester's Empowered Customer Segmentation
December 15, 2020
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Empowered Customers Will Seek Shared Values
December 15, 2020
Search Results
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Report The Future Of The Empowered Consumer In The US
The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
December 15, 2020 | Anjali LaiPeople rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...
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Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce
Landscape: The Omnichannel Commerce Playbook
March 26, 2020 | Michelle BeesonBecause customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...
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Report Process Makes Perfect: Exceed Customer Expectations With Omnichannel Excellence
Processes: The Omnichannel Commerce Playbook
March 13, 2020 | Brendan WitcherAlthough having a functioning omnichannel fulfillment program is now a basic necessity, many retailers still fail to meet customer expectations. They also struggle to fully understand program...
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