Search Results

• Report Empowered Consumers Go Green

  Empowerment Drives The Sustainability Transformation

  January 19, 2021 | Anjali Lai, Salvatore Schiano

  The past 20 years has enabled consumers to buy more products from more places more cheaply, but consumers feel unfulfilled. The rapid escalation of self-centered experiences has ignored a core...

• Report The State Of The US Grocery Shopper — COVID-19

  US Grocery Shopper Behaviors In The New Normal

  December 22, 2020 | Sucharita Kodali, Madeline Cyr

  Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...

• Report To Win And Retain Consumers During The Pandemic, Start With Empathy

  Demonstrate Empathy By Designing For Unique Customer Risk Profiles

  December 17, 2020 | Anjali Lai, Martin Gill

  Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...

• Report The Future Of The Empowered Consumer In The US

  The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose

  December 15, 2020 | Anjali Lai

  People rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  Europe-Friendly Start Time

  October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

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  Webinar Retail This Week, Part 11

  August 28, 2020 | Fiona Swerdlow, Emily Pfeiffer

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar The Canada Customer Experience Index, 2020

  August 27, 2020 | Michelle Yaiser, Rick Parrish

  During this webinar, we delve into the latest results from Forrester’s Canada Customer Experience Index. We explain the pandemic’s effects on this year’s results, discuss trends...

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  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  August 18, 2020 | Anjali Lai, Sucharita Kodali, Melissa Parrish

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

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  Webinar Retail This Week, Part 10

  August 14, 2020 | Fiona Swerdlow, Jacob Morgan, Lily Varon

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 9

  July 31, 2020 | Fiona Swerdlow, Sucharita Kodali

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 8

  July 17, 2020 | Fiona Swerdlow, Sucharita Kodali, Michael O'Grady

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar Retail This Week, Part 7

  June 26, 2020 | Fiona Swerdlow, Tina Moffett, Shar VanBoskirk

  Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

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  Webinar The US Customer Experience Index, 2020: CX Differentiation Is The Key To Long-Term Success

  June 23, 2020 | Michelle Yaiser, TJ Keitt

  During this webinar, we review the latest results from Forrester's US Customer Experience Index. We explain how the pandemic had little impact on this year's results, discuss trends in CX quality...

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  Webinar Retail This Week, Part 6

  June 12, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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  Webinar Retail This Week, Part 5

  May 29, 2020 | Sucharita Kodali

  Join Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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  Webinar The 5G Opportunity In The Retail Sector

  May 28, 2020 | Dan Bieler, Xiaofeng Wang, George Lawrie

  The retail sector is going through a dramatic transformation. Rather than just selling products, leading retailers are expected to deliver services and experiences. Interactive and ongoing customer...

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  Webinar Boost Retail Revenue, Margin, And Customer Satisfaction With Integrated Retail Planning And Execution Applications

  Use The Forrester Wave™

  April 14, 2020 | George Lawrie

  Get technology on your side to scale your merchants’ and planners’ insights. Use the Forrester Wave to determine which vendors can best help you to win, serve, and retain customers...

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  Webinar Understand Digital Twin’s Role In Your IoT Journey

  November 13, 2019 | Paul Miller

  There’s a lot of hype around the digital twin right now, but there’s also clear value. Join this webinar to find out what Forrester believes the digital twin to be, to hear examples of...

• Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints

  Personalization Is About Deepening Customer Engagement

  September 26, 2019 | Aurelie L'Hostis, Alyson Clarke

  Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...

• Report Adopt Product Management To Connect Design And Development

  Remedy The Design-Development Disconnect With A Triad Model

  September 6, 2019 | Christopher Condo, Jennifer Wise, Bill Seguin

  Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). But many application development and delivery...

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  Webinar The US Customer Experience Index, 2019

  Small Gains Emerge Amidst Widespread Stagnation

  June 26, 2019 | Michelle Yaiser, Rick Parrish

  During this webinar, we delve into the latest results from Forrester’s US Customer Experience Index™. We discuss trends in CX quality at the brand and industry level, the role that...

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  Webinar Digital Transformation Snakes And Ladders

  February 26, 2019 | Nigel Fenwick

  Digital business transformation is hard. Many efforts fail to deliver. Yet firms will invest billions of dollars into business transformations around the world in 2019. Are there tactics you...

• Report How US Customers Research And Buy Life Insurance

  Meet Prospects At The Point Of Need With Easy Ways To Research And Apply

  February 14, 2019 | Benjamin Ensor, August du Pont

  Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why...

• Report Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe), Q4 2018 Update

  ForecastView Document

  February 7, 2019 | Michael O'Grady

  Online retail sales will grow at an average of 11.7% per year over the next five years in Western Europe: By 2023, over half of computer and consumer electronics purchases and almost a third of...