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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Build The Right Portfolio Of Customer Success Services

    Customer Success Management Requires More Than Just A Handful Of Dedicated Success Managers
    January 4, 2019 | TJ Keitt

    Customer success management (CSM) keeps clients of B2B businesses on the path to renewal. Customer success managers are the clients' guides in this process, but they are merely one component in the...

  • Report Evaluate Your Channel Partner Loyalty Initiative

    Tips For Improving Your Return On Loyalty Investment
    May 31, 2013 | Jonathan Silber

    In 2012, Forrester surveyed channel professionals to get a pulse on the progress vendors are making toward successfully building channel partner loyalty programs. The results show that the majority...

  • Report Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals

    Why Market Insights + Customer Intelligence = Competitive Advantage
    April 29, 2011 | Tamara Barber

    Companies now have more data on their customers than ever before, from surveys to social media, web analytics, and transactional data. However, most firms lack the structure and process to...

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