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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Key Elements Of The Business Technology Business Case
March 5, 2020
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Report The Financial Payback For Marketing Measurement
Business Case: The Marketing Measurement And Insights Playbook
August 28, 2020 | Jim NailAs marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...
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Report The ROI Of Loyalty Programs
Business Case: The Customer Loyalty Playbook
Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for...
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