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  Webinar Forrester's Guide To Vendor Localization Strategy In China

  April 14, 2020 | Charlie Dai, Danny Mu, Xiaofeng Wang

  The ongoing trade war and the slowdown of the domestic Chinese economy are challenging the adoption of foreign products and services not only for Chinese firms but also for international companies...

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  Webinar The Future Of DMPs In A Cookieless World

  April 9, 2020 | Tina Moffett

  Data management platforms (DMPs) help advertisers analyze, create, and syndicate audiences through media buying platforms by connecting the advertiser's first-party data with third-party cookie...

• Report Customer-Obsessed Marketing Demands Unified Measurement

  January 16, 2020 | Tina Moffett, Jim Nail

  Today's increasingly complex media environment means once-reliable marketing performance measurement techniques, such as marketing mix and attribution models, fail to properly credit marketing...

• Report Forrester Infographic: RTIM Empowers Marketing’s CX Ambitions

  Invest In Real-Time Interaction Management (RTIM) To Accelerate Marketing And CX Alignment

  September 11, 2019 | Rusty Warner

  Today's empowered customers expect consistent, relevant experiences in their moments of need. Real-time interaction management (RTIM) provides the critical marketing technology (martech)...