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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report 2021 Podcast Advertising Forecast, US (COVID-19 Update)

    Podcast Advertising Growth Slowed During The Pandemic, But Robust Growth Will Return As The Economy Rebounds
    June 4, 2021 | Brandon Verblow

    Spending on podcast advertising in the US will rise from $758 million in 2020 to $2.4 billion in 2025 at a compound annual growth rate (CAGR) of 26%. Given that US spending on radio advertising was...

  • Report Consumer Goods Companies Spend More On Digital Marketing

    The COVID-19 Pandemic Hastens Trends That Were Already In Motion
    August 6, 2020 | Shar VanBoskirk, Brandon Verblow, David Novitzky

    For CPG marketers, the COVID-19 pandemic and its associated shelter-at-home restrictions created both a burst of product demand and unexpected media behavior. The result is that digital spend by...

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