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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Research Overview: Digital Commerce Strategies For Brands

    A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
    June 21, 2021 | Michelle Beeson

    Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

  • Report New Tech: Digital Product Management Tools And Tech, Q2 2021

    Forrester's Landscape Overview Of 48 Providers
    April 12, 2021 | Nigel Fenwick, Caleb Ewald

    Product managers demand a robust set of technologies to coordinate products and gather insights from customers. Thankfully, emerging tools and technologies aim to solve many of the biggest product...

  • Report How To Succeed With Marketplace Business Models In Financial Services

    Hint: Build A Collaborative Business Model Strategy
    April 12, 2021 | Jacob Morgan

    The financial services industry is already responding to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the...

  • Report Forrester Infographic: The State Of Services In 2021 — Working With Partners

    April 12, 2021 | Amanda LeClair

    As enterprises tap into digital opportunities to transform, what they look for, and more importantly need, from their services providers evolves. The impact of COVID-19 has accelerated many of...

  • Report Brands: Gauge The Size Of Your Digital Commerce Prize

    Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers
    April 9, 2021 | Michelle Beeson

    Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

  • Report The Forrester Wave™: Commerce Services, Q1 2021

    The 14 Providers That Matter Most And How They Stack Up
    March 22, 2021 | Ted Schadler

    In our 28-criterion evaluation of commerce services providers, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, Dentsu, EPAM, HCL Technologies, IBM, Infosys,...

  • Report How To Build Great Digital Products

    A Digital Product Management Series Report
    March 9, 2021 | Nigel Fenwick

    Tomorrow's revenue will increasingly depend on how well your company manages new digital products. To succeed, your organization needs a robust digital product management capability: one that is...

  • Report Now Tech: Commerce Services, Q4 2020

    Forrester's Overview Of 35 Commerce Service Providers
    December 9, 2020 | Ted Schadler

    Commerce service providers are the orchestrators of the software, data, and strategy you need to deliver great omnichannel commerce experiences. They should offer you skills for commerce...

  • Report The Future Of Banking Is Built On Trust

    Vision: The Digital Banking Strategy Playbook
    July 29, 2020 | Jacob Morgan, Alyson Clarke

    The economics of the next decade will challenge banks. COVID-19 has shifted the focus but will not dominate the future narrative. Leading banks are pivoting and rebooting their strategy —...

  • Report Think SKUs, Not SOWs: How Marketplaces Will Shake Up Tech Selling

    Selling On This Channel Requires Embracing CPG-Style Approaches
    November 12, 2019 | Allen Bonde

    B2B marketplaces are not new, but even the least adventurous sellers must now consider selling through or even launching their own marketplace. Early movers demonstrate the importance of...

  • Webinar Predictions 2020: B2B Commerce And Marketplaces

    November 7, 2019 | Allen Bonde, Joe Cicman

    B2B sellers double down on digital to remove friction from their channel ecosystems. They adopt new roles, seek new partners, and use M&A to focus on "doing one thing well." Key takeaways: You...

  • Report How To Use Platform Business Models In Financial Services

    Driving Innovation With Platform-Based Strategies
    August 7, 2019 | Jacob Morgan

    Platform business models (e.g., Alibaba, Amazon, and Apple) dramatically improve growth and drive better outcomes for customers. Platform business models also require substantial collaboration with...