Search Results

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  Webinar Listen Up: Use Podcasts To Engage Customers And Reach New Audiences

  January 19, 2021 | Collin Colburn, Sarah Dawson

  For marketers looking to connect with customers in new and trendy channels, podcasts may be a natural choice. But podcasts are a unique channel, and they require specific consideration before...

• Report How To Make Sense Of Martech Mayhem

  A Reference Guide To Help Assemble Your Martech Ecosystem

  October 19, 2020 | Rusty Warner

  B2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing software suite...

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  Webinar How To Ask Customers To Share Data: A Guide To Zero-Party Data

  August 26, 2020 | Stephanie Liu

  All marketers want to deliver personalized content and experiences, but the reality is they often use stale or inaccurate data to make decisions about what customers want. Privacy regulations and...

• Report An Illustrated Guide To Collecting Zero-Party Data

  Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes

  August 20, 2020 | Stephanie Liu

  Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...

• Report Weigh The Pros And Cons Of 11 Emerging Marketing Channels

  May 11, 2020 | Collin Colburn, David Novitzky

  Emerging channels provide value to consumers and opportunities for marketers, but which ones should marketers invest in? This report looks at eleven channels, but before spending money on any of...

• Report Now Tech: Real-Time Interaction Management, Q2 2020

  Forrester's Overview Of 42 RTIM Providers

  April 30, 2020 | Rusty Warner

  You can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...

• Report Use Personalization To Drive Loyalty And Customer Obsession

  January 28, 2020 | Emily Collins

  The personalization imperative for loyalty is clear: Companies that can't meet customer expectations for relevance and value risk losing their customers to brands that can deliver. But it's hard to...

• Report The Future Of Omnichannel Advertising Must Be Customer Obsessed

  November 8, 2019 | Joanna O'Connell, Susan Bidel

  Advertising is a decades-old revenue engine for brands, but it's gone off the rails in an era of data and technology obsession. Little understanding of consumer ad sentiment and too much short-term...

• Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019

  The Seven Providers That Matter Most And How They Stack Up

  September 25, 2019 | Joe Stanhope

  In our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...

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  Webinar So You Want To Hire A Loyalty Provider? Best Practices For Vendor Selection

  July 25, 2019 | Emily Collins

  Companies across industries are increasing their investments in loyalty marketing, but the landscape of providers is vast and often confusing. Based on the findings from our recent loyalty services...

• Report Derive Earned Media's True Value

  July 2, 2019 | Collin Colburn, Jessica Liu, Tina Moffett

  Marketers know that earned media is valuable, but they can't maximize its full value if they misunderstand what it is or how to measure it. This report helps B2C marketers correctly define earned...

• Report The Forrester Wave™: Loyalty Technology Platforms, Q2 2019

  The 13 Providers That Matter Most And How They Stack Up

  April 9, 2019 | Emily Collins

  In our 28-criterion evaluation of loyalty technology platforms, we identified the 13 most significant ones — Aimia, Annex Cloud, Brierley+Partners, Cheetah Digital, Clutch, Collinson, Comarch,...

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  Webinar Define And Measure Emotion For More Effective Customer Engagement

  February 5, 2019 | Jim Nail

  Emotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....