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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Mature IoT Implementations Remain Rare
August 17, 2016
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Forrester's IoT Transparency Framework
August 17, 2016
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Search Results
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Webinar Define And Measure Emotion For More Effective Customer Engagement
February 5, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....
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Report How To Design Internet-Of-Things Engagements In Retail, Hospitality, And Travel
Build IoT Engagements With The Customer-Obsessed Transparency Framework
August 17, 2016 | J. P. Gownder, Adam SilvermanRetail, hospitality, and travel firms have begun to invest in, test, and implement internet-of-things (IoT) projects. But IoT opens up numerous privacy concerns for customers while also potentially...