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Webinar Define And Measure Emotion For More Effective Customer Engagement
February 5, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....
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Report Case Study: Honda Puts Brand Effectiveness In High Gear With Consumer Neuroscience
Test Your Brand Strategy On The Track Before Race Day
February 6, 2018 | Dipanjan ChatterjeeHonda used consumer neuroscience to test several advertising creative executions. This enabled the car company to unearth findings that optimized its campaigns in a way it could never imagine doing...
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