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  • Report Evolve Your Experience Design Practice

    Advanced Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have scaled up their practice, so their companies: 1) follow an effective...

  • Report Establish Your Experience Design Practice

    Beginner Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented...

  • Report What You Need To Thrive In Autonomous Finance

    Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP
    April 12, 2021 | Peter Wannemacher

    Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to...

  • Report The CMO's Guide To Green Marketing

    CMOs At Green Brands Go Beyond Marketing Fundamentals
    April 7, 2021 | Thomas Husson

    CMOs at green brands execute authentic sustainability efforts to move from storytelling to storymaking. They truly understand their customers' emotions, demonstrate empathy, innovate with new...

  • Report The Design Industry, 2021

    March 18, 2021 | Andrew Hogan

    This report estimates the size of the global design industry in 2021. The industry is in the middle of a surge in interest and activity from both buyers and providers of design technology and...

  • Report How To Build Great Digital Products

    A Digital Product Management Series Report
    March 9, 2021 | Nigel Fenwick

    Tomorrow's revenue will increasingly depend on how well your company manages new digital products. To succeed, your organization needs a robust digital product management capability: one that is...

  • Report Agile And Design Teams: Better Together

    Improve CX And EX With Great Collaboration Between Designers And Developers
    January 21, 2021 | Karine Cardona-Smits

    Companies are adopting agile frameworks and adding designers to their delivery teams to improve digital experience development efforts. But these two constituencies don't rely on the same workflow,...

  • Report Why And How To Master Experience Design

    Executive Overview: The User Experience Playbook
    January 21, 2021 | David Truog

    As customers gravitate to digital more than ever, companies are prioritizing user experience (UX). Why this response? Because experience quality can make or break a business, and the range from bad...

  • Playbook The User Experience Playbook For 2021

    Why And How To Master Experience Design

    As customers gravitate to digital more than ever, companies are prioritizing user experience (UX). Why this response? Because experience quality can make or break a business, and the range from bad...

  • Report Gauge Your B2B E-Commerce Digital Maturity

    Assessment: The B2B E-Commerce Playbook
    January 8, 2021 | Joe Cicman

    As B2B C-suites increasingly demand that their companies accelerate their digital transformation, digital business professionals face more pressure to show progress and benchmark their maturity....

  • Report How To Scale Your Design Organization

    Roadmap: The User Experience Playbook
    January 7, 2021 | Gina Bhawalkar

    The surge in demand for experience design (XD) requires that you answer a hard question as a design leader: How can your XD organization scale up? This report explains how, based on best practices...

  • Report The Design Revolution

    Vision: The User Experience Playbook

    Companies are prioritizing design because of seismic shifts in the dynamics of value, experiences, and power that are making user experience (UX) matter more than ever. But many firms undermine...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Design For Confidence

    In Uncertain Times, Your Customers Want Certainty More Than Ever
    August 10, 2020 | Andrew Hogan, Senem Guler Biyikli

    Facing the COVID-19 pandemic, customers are battling uncertainty from all corners, needing confidence more than ever. Many companies strive for experiences that are seamless, easy, or beautiful,...

  • Report The ROI Of Design Thinking: Part 2, How To Calculate

    Find Your Organization's ROI Using Forrester's Total Economic Impact Methodology
    July 15, 2020 | Benjamin Brown, Sam Karpinski

    In part 1 of this two-part series on the ROI of design thinking, Forrester found that three-quarters of projects can return double their investment (or more) in design thinking — with a median...

  • Report The Forrester Wave™: Digital Product Development Services, Q2 2020

    The 12 Providers That Matter Most And How They Stack Up
    June 25, 2020 | Nigel Fenwick

    In our 29-criterion evaluation of digital product development services providers, we identified the 12 most significant ones — Boston Consulting Group (BCG), Bresslergroup, Cognizant, EPAM, frog,...

  • Report Measuring Design's Impact: Establish, Extend, And Elevate Your Approach

    A Design Impact Series Report
    June 24, 2020 | Gina Bhawalkar

    Adopting design measurement best practices helps experience design (XD) teams achieve benefits ranging from getting UX improvements prioritized to earning the opportunity to influence strategic...

  • Webinar The Business Impact Of Design: Best Practices For Measuring It

    June 24, 2020 | Gina Bhawalkar

    Measuring and communicating the value of an experience design (XD) practice yields many benefits, from getting UX improvements prioritized to elevating the impact and reach of the XD team. But most...

  • Report Digital CX And Design Trends, 2020

    May 20, 2020 | Andrew Hogan, Gina Bhawalkar, Jennifer Wise

    Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa...

  • Report The Business Impact Of Design: Five Best Practices For Measuring It

    Business Case: The User Experience Playbook
    May 14, 2020 | Gina Bhawalkar

    Experience design (XD) professionals struggle to measure and communicate the impact of their work. And that's a missed opportunity for them, because by mastering design measurement, they can reap...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report Get Design Thinking Right: The Obstacles You'll Face And Six Tactics To Overcome Them

    April 8, 2020 | Gina Bhawalkar, Sam Karpinski

    Despite the proven success of design thinking done right, many executives are reluctant to invest in it. To find out why, we surveyed and interviewed design thinking practitioners and found that...

  • Report Get Accessibility Right: Recruit People With Disabilities Into The Design Process

    March 6, 2020 | Gina Bhawalkar

    Companies faced over 2,200 lawsuits in 2019 for failing to make their digital properties accessible, so it's no wonder firms are prioritizing accessibility. But it's about more than legal risk —...

  • Report Forrester's Top Customer Experience Research Findings Of 2019

    Forrester's customer experience (CX) research team published more than 100 reports in 2019. In this review, we pull our most important CX findings — across a range of topics — out of those reports...

  • Report Now Tech: Digital Product Development Services, Q1 2020

    Forrester's Overview Of 19 Digital Product Development Service Providers
    February 11, 2020 | Nigel Fenwick

    You can use digital product development services to develop products that create new sources of customer value, boost revenue and profitability, and deliver differentiated competitive advantage....

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