Search Results

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  Webinar Enabling The Next-Gen Workforce

  October 27, 2020 | Andrew Hewitt

  Millennials and Gen Z are a hot topic of discussion among today’s business leaders. But is a focus on age the right way to think about employee enablement and engagement? Early research casts...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

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  Webinar Move At The Speed Of The Customer With AI-Enabled Consumer Intelligence Solutions

  June 9, 2020 | Cinny Little

  Customer insights and market research professionals must keep up with fast-moving customers. That requires understanding people's attitudes and emotions as well as their behavior — what...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  November 19, 2019 | Cinny Little

  Market and competitive intelligence (M&CI) is a fundamental strategic business competency, and it’s front of mind. In 2019, 57% of data and analytics technology decision makers report...

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  Webinar Use The Four-Step GKAD Framework To Select The KPIs That Matter Most And Drive More Actions From Data And Insights

  May 21, 2019 | Cinny Little

  Firms continue to play a data-to-insights game of “telephone.” In the data-to-insights version, insights tumble into a gap between data-to-insights pros and stakeholders with...

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  Webinar Use A Market And Competitive Intelligence (M&CI) Solution To Drive More Actions And Outcomes

  March 28, 2019 | Cinny Little, Elizabeth Cullen

  Most firms have M&CI capabilities, but many struggle to align insights from information and data with stakeholders’ decisions for actions that improve business outcomes. This webinar...

• Report The Winning Way To Plan Customer Research

  Use Forrester's Customer Research Canvas To Drive The Why, What, How, And Who Of Your Research Efforts

  February 12, 2019 | Kelly Price, Gina Bhawalkar

  Although companies increasingly recognize that if they want to improve CX significantly, they can't skip customer research, Forrester consistently hears from CX pros who struggle to conduct the...