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B2B Marketers Have Increased Budgets In 2011
March 22, 2011
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Report Map Your Migration To A Customer Life-Cycle-Powered Marketing Strategy
September 24, 2013 | Cory MunchbachForrester believes that chief marketing officers (CMOs) must abandon the century-old marketing/sales funnel and embrace the customer life cycle in order to better manage their customers'...
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Report Case Study: USAA Drives Fierce Loyalty With Its Customer-Centric Culture
June 22, 2007 | Peter KimUSAA consistently wins accolades for superior customer service. The insurer was founded by members for their own mutual benefit, which has engendered a best practice customer-centric culture. While...
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Report Case Study: Allstate Masters Marketing Measurement
June 4, 2007 | Christine Spivey OverbyAt the US insurance giant Allstate, senior marketers have created a world-class measurement approach by focusing on both scientific methods and effective communication of measurement outcomes. But...
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