Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report Get Ready To Activate Marketing Campaigns With Mobile Wallets

  Promotions And Loyalty Give Marketers A Head Start

  June 5, 2018 | Thomas Husson

  Few marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile...

• Report The Consumer Tech Stack

  Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

  April 5, 2018 | James McQuivey, PhD, Gina Fleming

  Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

• Report Engage Customers With Mobile Wallet Marketing

  What Global Players Can Learn From Asia's Digital Leaders

  April 17, 2017 | Xiaofeng Wang

  Mobile wallets are gaining attention across the world. While the focus is primarily on payments, Forrester believes that mobile wallets' real power is to generate powerful customer engagement...

• Report Forrester Data Report: Mobile Payments Forecast, 2016 To 2021 (EU-7)

  ForecastView Document

  February 10, 2017 | Shaurya Priya, Jacob Morgan

  This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the EU-7 countries and details the growth of mobile in-person...

• Report Forrester Data: Mobile Payments Forecast, 2016 To 2021 (EU-7)

  ForecastView Spreadsheet

  February 10, 2017 | Shaurya Priya

  This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the EU-7 countries. It details the rising payments through mobile...

• Report Forrester Data Report: Mobile Payments Forecast, 2016 To 2021 (US), Q4 2016 Update

  ForecastView Document

  February 6, 2017 | Shaurya Priya

  This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the US. As consumers further integrate mobile into everyday...

• Report Forrester Data: Mobile Payments Forecast, 2016 To 2021 (US), Q4 2016 Update

  ForecastView Spreadsheet

  February 6, 2017 | Shaurya Priya

  This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the US. As consumers further integrate mobile into everyday...

• Webinar Introducing The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

  November 10, 2016 | Tina Moffett, Jim Nail

  The current state of marketing measurement solutions is growing and evolving because today’s increasingly complex marketing environment clashes with the C-suite’s demands for...

• Report Predictions 2015: Most Brands Will Underinvest In Mobile

  Brands Embracing The Mobile Mind Shift Will Pull Ahead Of Those Treating Mobile As Just Another Channel

  November 11, 2014 | Thomas Husson, Julie Ask

  In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggards who view...

• Report Mobile In Japan: What Marketers Need To Know

  May 20, 2014 | Thomas Husson

  While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

• Report Beyond Marketing: How Mobile Is Transforming McDonald's France

  Use Mobile As The Catalyst For Digital Transformation

  April 16, 2014 | Thomas Husson

  In France, you can order a Big Mac anytime, anywhere on your smartphone, tablet, or desktop and pick it up later at any of 1,200 McDonald's restaurants. But mobile ordering and in-store pick up are...

• Report NFC: What Lies Beyond Contactless Payments

  How NFC Will Enable New Product Experiences By Bridging The Physical And Digital Worlds

  August 2, 2012 | Thomas Husson

  Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, the contactless...

• Report ForecastView — An Overview Of Our Global Forecasts

  June 12, 2012 | Vikram Sehgal

  Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

• Report 2012 Mobile Trends For CPS Professionals

  February 9, 2012 | Thomas Husson, Julie Ask

  Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades to come....

• Report Product Strategists At Telcos Shouldn't Obsess About "Bit Pipe Syndrome"

  More Innovation Is Needed, But Fundamental Connectivity Remains A Valuable Service

  October 25, 2011 | Thomas Husson

  Product strategists in various industries tend to dismiss telcos' role in service innovation, focusing instead on disruptors such as Google and Apple. It is true that new entrants and over-the-top...

• Report Gambling: Bet On Mobile Products And Services

  September 21, 2011 | Thomas Husson

  After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Report Google Wallet Is Not About Mobile Payments

  May 27, 2011 | Thomas Husson, Charles S. Golvin

  Google's statement that mobile payments are just getting started is correct. Its announcement on May 26, 2011, was another early salvo in what will be a long and hard-fought battle to change...

• Report Mobile Payments Enter A Disruptive Phase

  March 31, 2011 | Thomas Husson

  The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the...

• Report Mobile World Congress 2010: Welcome To Nontelecom Players!

  February 25, 2010 | Thomas Husson

  The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants....

• Report 2010 Mobile Trends

  January 13, 2010 | Thomas Husson

  2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take place....

• Report Mobile Contactless Payments In Europe: The Reality Beyond The NFC Hype

  July 28, 2009 | Thomas Husson

  Many firms in the mobile and financial arena in Europe want to replicate the success of Japan's mobile contactless payments. Many of them are focusing on leveraging a standardized technology — Near...

• Report Technographics® Insight: Online Payment In Europe

  July 1, 2009 | Joost van Kruijsdijk

  This Technographics Insight takes a look at frequency of online buying across European countries and examines which payment methods these online buyers subsequently use to pay for their purchases.