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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report 2021 Podcast Advertising Forecast, US (COVID-19 Update)

    Podcast Advertising Growth Slowed During The Pandemic, But Robust Growth Will Return As The Economy Rebounds
    June 4, 2021 | Brandon Verblow

    Spending on podcast advertising in the US will rise from $758 million in 2020 to $2.4 billion in 2025 at a compound annual growth rate (CAGR) of 26%. Given that US spending on radio advertising was...

  • Report How To Determine If It's Time For You To Use Card-On-File Payment Tokens

    The Benefits And Drawbacks Of Using The Newest Evolution Of Payment Tokenization

    Card-on-file payment tokens (PTC) offer better lifecycle management than other types of payment tokens while still offering the fraud protection that merchants expect. It's most helpful for...

  • Report Demystifying The Latest Payment Token Type For Retailers, Brands, And Other Merchants

    The Use Cases For Payment Tokens Are Growing

    Merchants, familiarize yourselves with card-on-file payment tokens today. Card-on-file payment tokens — often called "network tokens" today — are the latest evolution of payment tokenization. They...

  • Report Forrester’s Brief Guide To Payment Tokens​

    May 14, 2021 | Lily Varon, Jacob Morgan

    There are new payment token types and use cases that merchants must understand if they are to modernize their payments acceptance strategies in line with customer expectations — and do so securely....

  • Report Modular Content Is The Key To Customizing Experiences At Scale

    A Small-Scale Approach Enables Immediate Business Benefits
    May 13, 2021 | Ryan Skinner

    Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale....

  • Report How To Get The Most Value From An Influencer Marketing Solution

    Focus On Depth Of Data, Reporting Capabilities, And Technical Proficiency
    April 23, 2021 | Ryan Skinner

    Marketers' investments in influencer marketing have grown quickly in recent years, and their interest and investment in influencer marketing solutions (IMSes) to support this activity are growing...

  • Report Q&A: The Marketer's Guide To SMS

    So You Want To Set Up An SMS Marketing Program. Here's What B2C Marketers Should Know
    March 3, 2021 | Stephanie Liu

    SMS offers opportunities for B2C marketers to communicate directly with customers in a highly engaging format. However, it's also a unique message format that requires additional consideration...

  • Report Firms With Advanced Marketing Teams Grow Faster And Focus On People

    Landscape: The Experience-Led Marketing Playbook
    February 22, 2021 | Mary Pilecki

    Using data from the Forrester Analytics Business Technographics® Marketing Survey, 2020, which assessed the marketing innovation maturity of firms around the world, this report offers CMOs insights...

  • Webinar B2C Marketing Predictions 2021

    The Five Predictions B2C Marketers Must Have On Their Radar For 2021
    November 2, 2020 | Stephanie Liu, David Novitzky

    2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Now Tech: Mobile Engagement Automation, Q2 2020

    Forrester's Overview Of 25 Mobile Engagement Automation Providers
    May 21, 2020 | Stephanie Liu, Joe Stanhope

    You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

  • Report Get More From Mobile Advertising

    Mobile Ads Struggle To Deliver Value For All
    April 24, 2020 | Collin Colburn

    Mobile advertising is a critical tool for advertisers and publishers alike, as consumers use mobile as their primary device. But mobile ads still fall short. Read this report to determine what B2C...

  • Report How Customer Experience Drives Business Growth, 2019

    December 13, 2019 | Maxie Schmidt-Subramanian, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to prove the business impact of improving CX. So Forrester built industry-specific models that show how CX improvements drive growth by increasing...