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  • Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • Report Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet

    A Mobile POST Case Study
    July 13, 2009 | Julie Ask, Seth Fowler

    US media company The Weather Channel has a mobile strategy that is based on an understanding of the cell phone as an additional media channel that can reach its audience. Mobile complements its...

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