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Use Native Device Capabilities To Your Advantage
March 29, 2011
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Simplicity Is Critical To Tablet Media Apps
March 29, 2011
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Reward Repeat Usage Of Tablet Media Apps
March 29, 2011
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Report Best Practices For Tablet Media Apps
Leverage These Business Models And Features For Media App Success
March 29, 2011 | Sarah Rotman Epps, Seth FowlerProduct strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...
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Report Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet
A Mobile POST Case Study
July 13, 2009 | Julie Ask, Seth FowlerUS media company The Weather Channel has a mobile strategy that is based on an understanding of the cell phone as an additional media channel that can reach its audience. Mobile complements its...
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