Search Results

• Report A Systematic Approach To Mobile Strategy

  May 10, 2012 | Julie Ask, Charles S. Golvin

  Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report Success In Mobile Commerce Means Asking The Right Questions Now

  July 16, 2009 | Sucharita Kodali

  Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy space....

• Report How Big Is The eReader Opportunity?

  Book Readers Drive The Market Now, But That Will Change

  May 27, 2009 | Sarah Rotman Epps

  The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...