Search Results

• Report Do Smartphone Owners Use The App, The Mobile Site, Or Both?

  A Forrester Data Snapshot

  June 15, 2016 | Nicole Dvorak, Kyle Steinhouse

  Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for some...

• Report Profiling Brand-Loyal And Price-Conscious US Consumers

  A Technographics® Data Essentials Document

  April 17, 2013 | Reineke Reitsma

  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Report A Systematic Approach To Mobile Strategy

  May 10, 2012 | Julie Ask, Charles S. Golvin

  Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

• Report Gambling: Bet On Mobile Products And Services

  September 21, 2011 | Thomas Husson

  After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Report Best Practices For Tablet Media Apps

  Leverage These Business Models And Features For Media App Success

  March 29, 2011 | Sarah Rotman Epps, Seth Fowler

  Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Report Using Digital Channels To Create Breakthrough Multichannel Relationships

  How eBusiness Executives Can Adapt To Changing Consumer Behavior

  February 5, 2010 | Henry H. Harteveldt

  Operating in a multichannel environment isn't new, but it's becoming increasingly complex. Customers spend more time online and increasingly use digital channels to do more than just buy goods —...

• Report Consumer Behavior Online: A 2009 Deep Dive

  July 27, 2009 | Jacqueline Anderson

  The Internet is embedded more than ever into consumers' lives, and they are not turning back. People's online behaviors are becoming more integrated into their offline interactions, and it's...

• Report Success In Mobile Commerce Means Asking The Right Questions Now

  July 16, 2009 | Sucharita Kodali

  Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy space....

• Report Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet

  A Mobile POST Case Study

  July 13, 2009 | Julie Ask, Seth Fowler

  US media company The Weather Channel has a mobile strategy that is based on an understanding of the cell phone as an additional media channel that can reach its audience. Mobile complements its...

• Report Technographics® Survey Highlights: Hispanic Technographics Consumer Technology Phone Survey, Q4 2008

  January 12, 2009 | Tamara Barber

  This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology Phone Survey, Q4 2008.

• Report Technographics® Survey Highlights: North American Technographics Telecom and Internet Access Online Survey, Q3 2008

  December 16, 2008 | Joost van Kruijsdijk

  This highlight deck summarizes the key findings from Forrester¿s North American Technographics Telecom and Internet Access Online Survey, Q3 2008.

• Report Technographics® Survey Highlights: North American Technographics Marketing And Mobile Internet Online Survey, Q3 2008

  December 9, 2008 | Jacqueline Anderson

  This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media, Marketing, And Mobile Internet Online Survey, Q3 2008. This deck covers mobile Internet usage,...

• Report Which Generations Are Doing Mobile Data Activities, 2007

  January 4, 2008 | Charles S. Golvin

  What are consumers doing with their mobile phones, besides making calls? How do mobile data activities differ by generation?

• Report Survey Highlights: North American Technographics Consumer Technology Online Survey, Q1 2007

  July 5, 2007 | Ted Schadler

  This survey highlight data charts slide deck presents the key data points contained in our latest survey on consumers and technology: North American Technographics Consumer Technology Online...

• Report Hispanics Connect To Mobile Data

  Hispanic Mobile Data Users Are A Small But Attractive Group

  February 2, 2007 | Tamara Barber

  Marketers who target Hispanic mobile data users — whether with new mobile applications or with marketing campaigns delivered via mobile phone — will find a small, but receptive, set of Hispanic...