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Charts & Figures
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The App Engagement Index Scores 12 App Categories
March 10, 2015
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The App Engagement Heat Map For Gaming Apps, Q4 2014
March 10, 2015
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Report Do Smartphone Owners Use The App, The Mobile Site, Or Both?
A Forrester Data Snapshot
June 15, 2016 | Nicole Dvorak, Kyle SteinhouseApps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for some...
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Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index
North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps
March 10, 2015 | Nicole DvorakAs consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...