Search Results

• Report Brands: Gauge The Size Of Your Digital Commerce Prize

  Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

  April 9, 2021 | Michelle Beeson

  Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

• Report The CMO's Guide To Green Marketing

  CMOs At Green Brands Go Beyond Marketing Fundamentals

  April 7, 2021 | Thomas Husson

  CMOs at green brands execute authentic sustainability efforts to move from storytelling to storymaking. They truly understand their customers' emotions, demonstrate empathy, innovate with new...

• Report The 10 Core Competencies You Need To Be Future Fit

  April 6, 2021 | Brian Hopkins, Bobby Cameron, Patrick Carroll

  You need to be future fit to deliver great experiences for your customers and employees. To help you understand how to become future fit, we examined our North American 2020 Future Fit Technology...

• Report The Forrester Wave™: Commerce Services, Q1 2021

  The 14 Providers That Matter Most And How They Stack Up

  March 22, 2021 | Ted Schadler

  In our 28-criterion evaluation of commerce services providers, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, Dentsu, EPAM, HCL Technologies, IBM, Infosys,...

• Report The Forrester Retail Quarterly Earnings Review, Q3 2020

  Highlights From 27 Retail Q3 2020 Earnings Call Transcripts

  March 8, 2021 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review for Q3...

• Report Research Overview: Omnichannel Requires A Buffet Of Tech Solutions

  Tools And Technology: The Omnichannel Commerce Playbook

  February 4, 2021 | Brendan Witcher

  Today's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply...

• Report Make Omnichannel Real In B2B Commerce

  Business Case: The B2B E-Commerce Playbook

  February 1, 2021 | Joe Cicman

  Disruption is turning B2B buying and selling on its head. Quick and efficient B2C buying journeys have reshaped B2B buyers' expectations, and marketplaces have shortened the distance between buyers...

• Report Gauge Your Digital Store Maturity

  Assessment: The Digital Store Playbook

  January 29, 2021 | Emily Pfeiffer, Madeline Cyr

  Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in...

• Report Branded Manufacturers: Master Your Own Digital Destiny

  Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy

  January 29, 2021 | Michelle Beeson

  Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

• Report Five Practices To Succeed With Your Retail E-Commerce Strategy

  Processes: The Retail E-Commerce Playbook

  January 15, 2021 | Sucharita Kodali

  Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...

• Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2020

  Forrester's Overview Of 17 Digital Supply Chain Control Tower Solution Providers

  December 23, 2020 | George Lawrie

  You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these...

• Report The State Of The US Grocery Shopper — COVID-19

  US Grocery Shopper Behaviors In The New Normal

  December 22, 2020 | Sucharita Kodali, Madeline Cyr

  Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially...

• Report Building The Business Case For Omnichannel Commerce

  Business Case: The Omnichannel Commerce Playbook

  December 7, 2020 | Brendan Witcher

  Digital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...

• Forum Technology & Innovation Global

  Adapt To Win

  November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

• Report Must-Have E-Commerce Features

  Roadmap: The Retail E-Commerce Playbook

  October 28, 2020 | Sucharita Kodali

  Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

• Report The Omnichannel Maturity Assessment

  Assessment: The Omnichannel Commerce Playbook

  October 19, 2020 | Brendan Witcher

  Supporting an omnichannel fulfillment program is table stakes in retail today — and particularly in light of pandemic or other market shift conditions. Organizations need to assess their...

• Forum Security & Risk Global

  Leading the Way

  September 22, 2020 | Live Virtual Experience | Laura Koetzle, Stephanie Balaouras, Heidi Shey

  As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

• Report It's Time For Retail Stores To Open Their Doors To The Digital Org

  Organization: The Digital Store Playbook

  August 28, 2020 | Brendan Witcher

  In the age of the customer — and especially in the midst of a pandemic — channel-specific strategies, tactics, and organizational structures become irrelevant and (worse) potentially crippling. To...

• Report The Forrester Retail Quarterly Earnings Review, Q1 2020

  Highlights From 24 Retail Q1 2020 Earnings Call Transcripts

  August 18, 2020 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...

• Report Brands' Success Relies On Relationships With Retailers

  Brands Must Evolve From Suppliers To Partners

  August 17, 2020 | Michelle Beeson

  The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...

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  Playbook The Omnichannel Commerce Playbook For 2021

  Mastering The Art Of Omnichannel Retailing

  Digital business leaders know that many customers use a variety of digital and physical touchpoints as they move along the path to purchase. This complexity creates challenges for retailers as they...

  Read more of the Executive Overview >

• Report The State Of The US Shopper — COVID-19

  Landscape: The Digital Store Playbook

  July 16, 2020 | Sucharita Kodali, Madeline Cyr

  As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US...

• Report Paving The Path To Omnichannel Commerce

  Roadmap: The Omnichannel Commerce Playbook

  July 14, 2020 | Brendan Witcher

  Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...

• Report Omnichannel Commerce Metrics That Matter

  Performance Management: The Omnichannel Commerce Playbook

  July 10, 2020 | Brendan Witcher

  To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...