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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Retail Trailblazers To Emulate In 2021

    Retailers Must Look To Industry Leaders For Visionary Ideas, Best Practices, And Transformational Ideas To Remain Successful In Today's Dynamic And Competitive Market
    May 19, 2021 | Brendan Witcher, Nicole Murgia

    Retailers often look to each other for inspiration and ideas for digital transformation strategies. This report is a companion piece to the Forrester report The Top Retail Technology Investments In...

  • Report The Forrester Tech Tide™: Zero Trust Threat Detection And Response, Q2 2021

    Seventeen Technologies Underpin Zero Trust Detection And Response

    Zero Trust threat detection and response is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their performance in threat detection and response, companies...

  • Report New Tech: Zero Trust Network Access, Q2 2021

    Forrester's Landscape Overview Of 34 Providers
    April 19, 2021 | David Holmes

    Zero Trust network access (ZTNA) is the signature security technology of the pandemic. While modestly unchaining users from their antiquated VPN technology, it has inspired organizations to...

  • Report Now Tech: Data Masking, Q1 2021

    Forrester's Overview Of 18 Data Masking Providers
    March 29, 2021 | Heidi Shey, Noel Yuhanna

    You can use data masking to protect sensitive data by obfuscation, become significantly more productive, and support various compliance mandates. But to realize these benefits, you'll first have to...

  • Report European Tech Market Outlook By Country For 2020 To 2021

    Modest Recoveries In 2021 After 2020 Pandemic Recessions

    The COVID-19 pandemic has damaged European economies and tech markets, as it has elsewhere in the world. European countries did bring infection and death rates down during the summer, and their...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana de Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report European Tech Market Outlook By Country For 2019 To 2020

    The UK And Italy Will Weaken In 2020, While Sweden Will Remain Strong
    October 9, 2019 | Andrew Bartels

    In a related report, we provide our overview of the outlook and key trends in the European tech market as a whole. But many European CIOs operate within specific national tech markets, not just at...

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