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  • Report Case Study: How To Transform Advertising Practices To Better Connect With Consumers

    July 26, 2018 | Susan Bidel, Arleen Chien

    A truly omnichannel advertising strategy requires planning, buying, and optimizing practices that are based on data and supported by technology and partnerships to maximize the customer experience...

  • Report 2017 To 2021: US Online Display Advertising's Great Reckoning

    November 28, 2017 | Samantha Merlivat

    According to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid...

  • Report Forrester Research Online Display Advertising Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    April 6, 2016 | Shaurya Priya

    Over the past several years, online display advertising has undergone the most dramatic shift since the first banner ad appeared online in 1994. For nearly 20 years, companies purchased online...

  • Report The State Of Online Video Advertising In North America, 2015

    How To Craft High-Performance Video Ad Plans
    September 29, 2015 | Collin Colburn

    This report follows assessments Forrester made in 2009, 2011, and 2013 on the state of the online video advertising market in the US and Canada. This advertising space has grown dramatically in the...

  • Report Brief: Consumer Ad Attitudes Show Promise

    Use Context To Overcome Ad Fatigue
    April 29, 2015 | Shar VanBoskirk, Collin Colburn

    Here's some good news for marketers: Advertising continues to drive sales and brand affinity, and ad attitudes have improved in several dimensions since 2012. However, consumers still feel...

  • Report Making Sense Of New Video Consumption Behavior

    The Proliferation Of New Digital Video Sources, Formats, And Devices Demands New Planning Recipes
    January 22, 2015 | Jim Nail

    Consumers' video viewing habits are changing as new sources of TV content they love, available on new devices, allow them to watch their favorite shows more conveniently. Consumers are also...

  • Report US Digital Marketing Forecast, 2014 To 2019

    Spend Will Top $100 Billion, Overtaking Television Advertising
    November 4, 2014 | Shar VanBoskirk

    By 2019, marketing leaders will spend more than $103 billion on search marketing, display advertising, social media marketing, and email marketing — more than they will on broadcast and cable...

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