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• Report 2017 To 2021: US Online Display Advertising's Great Reckoning

  November 28, 2017 | Samantha Merlivat

  According to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid...

• Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (US)

  ForecastView Document

  August 22, 2017 | Brandon Verblow

  In 2016, social ad revenue in the US exceeded the combined ad revenue of Disney and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise and ensure that...

• Report The Future Of Mobile Wallets Lies Beyond Payments

  Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

  February 9, 2015 | Thomas Husson

  Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as...

• Report How Do Teens Use Social Media?

  North American Consumer Technographics®

  July 21, 2014 | Gina Fleming, Nate Elliott

  use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every day. They start using social media at a young age and continue...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Why Facebook Is Failing Marketers

  The Leading Social Network Has Abandoned Social Marketing

  October 28, 2013 | Nate Elliott

  For years, Facebook has teased marketers with its potential to redefine their industry. And considering Facebook's enormous audience, its ever-growing cache of affinity data, and its potential to...

• Report How B2B Marketers Use Social Now

  Emerging Trends In B2B Social Marketing For 2013

  May 13, 2013 | Zachary Reiss-Davis

  Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...