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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Forrester Data: Digital Marketing Tracker, Q3 2017
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December 11, 2017 | Brandon VerblowForrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...
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Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (EU-17)
ForecastView Document
August 22, 2017 | Brandon VerblowIn 2016, social ad revenue in Europe exceeded the combined ad revenue of RTL Group and Mediaset Group. Marketers and media executives need to understand the dynamics driving social's rise to ensure...
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