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• Report Forrester Data: Digital Marketing Tracker, Q3 2017

  ForecastView Document

  December 11, 2017 | Brandon Verblow

  Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...

• Report 2017 To 2021: US Online Display Advertising's Great Reckoning

  November 28, 2017 | Samantha Merlivat

  According to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid...

• Report Forrester Data: Social Media Advertising Forecast, 2017 To 2022 (US)

  ForecastView Document

  August 22, 2017 | Brandon Verblow

  In 2016, social ad revenue in the US exceeded the combined ad revenue of Disney and Time Warner. Marketers and media executives need to understand the dynamics driving social's rise and ensure that...

• Report Messaging Apps: Mobile Becomes The New Face Of Social

  Messaging Apps Will Force Digital Platforms To Evolve

  July 7, 2014 | Thomas Husson

  You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

• Report Why Facebook Is Failing Marketers

  The Leading Social Network Has Abandoned Social Marketing

  October 28, 2013 | Nate Elliott

  For years, Facebook has teased marketers with its potential to redefine their industry. And considering Facebook's enormous audience, its ever-growing cache of affinity data, and its potential to...