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The Need-To-Revenue Marketing Architecture
April 15, 2021
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Forum CX EMEA
Forum for CX and Marketing Leaders
September 30, 2021 | London & Live Virtual Experience | Martin Gill, Karine Cardona-Smits, Thomas HussonCX EMEA is a must-attend conference for customer experience and marketing leaders who are looking to become smarter about their customers with connected intelligence while also being respectful of...
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Forum B2B Summit EMEA
Summit for B2B Marketing, Sales, and Product Leaders
September 28, 2021 | London & Live Virtual Experience | Isabel Montesdeoca, Meta Karagianni, Phil HarrellB2B Summit EMEA is the only event that leverages the insights, analysis, and experience of the brightest B2B marketing, sales, and product leaders across EMEA. Top analysts, inspirational thinkers,...
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Forum B2B Summit APAC
Summit for B2B Marketing, Sales, and Product Leaders
September 14, 2021 | Singapore & Live Virtual Experience | Steve Silver, Meta Karagianni, Mavis LiewB2B Summit Asia Pacific is the only event that leverages the insights, analysis, and experience of the brightest B2B marketing, sales, and product leaders in the region. Top analysts, inspirational...
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Webinar Banking And Wealth Management Firms: Design And Build Shared Finance Products To Drive Growth
Thursday, June 10, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Peter Wannemacher, Nicole MurgiaShared finance — which Forrester defines as any situation in which a person acts as an observer of, partner in, or proxy for another person's finances — is both a latent demand and a...
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Forum CX North America
Connected Experience
Inform. Integrate. Grow. CX is a fundamental principle of any successful business, but simply creating a good customer experience program within your business is no guarantee of success. Great CX...
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Webinar Demystifying Payment Tokens
Tuesday, May 25, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jacob Morgan, Lily VaronThere are new payment token types and use cases that merchants must understand if they are to modernize their payments acceptance strategies in line with customer expectations — and do so...
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Webinar Is This The Year Of The Retailer App?
Lessons From The Forrester Digital Experience Review™
Thursday, May 20, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Scott Compton, Angelina GennisThe 2021 Digital Experience Review™ of US mobile retail apps outlines the best practices for a range of mobile experiences, from shopping features and functionality to list-building and...
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Webinar How To Adapt To The Future Of Commerce Technology While It’s On FIRE
Wednesday, May 19, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Emily PfeifferCommerce tech began as a single “continent” — a Pangea — as the original e-commerce platform. This landscape is now a completely different world, with divergent strategies...
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Webinar Platforms And Partners Are The Foundation Of Future-Fit Technology Sourcing Strategies
Wednesday, May 19, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Duncan JonesThis webinar helps tech leaders create a modern sourcing strategy to better harness innovation from cloud, software, and service providers. It explains why and how tech leaders should move beyond...
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Webinar Improve Agility And Business Innovation With Event-Driven Architecture
Tuesday, May 18, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | David MooterEvent-driven architecture (EDA) has emerged as a key for modernizing applications. It also has a strategic role to play in your IT strategy. Watch this webinar to learn six ways EDA can advance...
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Webinar How To Manage The Human Risk In Cybersecurity: Move From Awareness To Behavior Change
Monday, May 17, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Jinan BudgeJoin this webinar to learn about the four-step plan CISOs should follow to manage the human risk in cybersecurity. These steps provide design principles for creating transformational security...
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Webinar Breaking Down The Forrester Wave™: Loyalty Solutions, Q2 2021
Monday, May 17, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mary PileckiBrands’ use of loyalty programs changed in 2020 in step with the COVID-19 pandemic, becoming an essential tool to maintain customer engagement. Furthermore, brands are spending more in 2021...
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Webinar Make A Case For Modular Content To Drive Localization, Performance, And Personalization
Thursday, May 13, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ryan SkinnerAssembling content components when and where they’re needed — instead of hardwiring them into experiences — underpins so many forms of customization at scale: localization,...
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Webinar Complete Your Threat Intelligence Collection Plan: Lessons From The Forrester Wave™
Thursday, May 13, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Brian Kime, Elsa PikulikAttend this webinar to learn how to select the best external threat intelligence services to supplement your organization’s existing collection plan, as well as which vendors fit your...
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Webinar Buying AI Business Applications: Five Key Questions To Ask Vendors
Wednesday, May 12, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Mike Gualtieri, Andrew BartelsThe enterprise AI question is not if, but how. How will enterprises leverage AI to compete, to transform, to grow? Forrester data reveals the answer as both “build” and...
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Webinar The State Of AI In A Pandemic World
Using The Forrester Wave™
Wednesday, May 12, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Michele GoetzThe Forrester Wave™: AI Consultancies, Q1 2021 revealed more than which service providers should be on your shortlist of partners. The real insight is how the pandemic shaped AI use cases,...
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Webinar The Blueprint For Your Go-To-Customer Strategy
Tuesday, May 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Lori WizdoThe self-directed digitally savvy business consumer has exposed a gap in traditional B2B go-to-market (GTM) strategies. B2B marketers must fill that gap with a microfocused go-to-customer (GTC)...
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Webinar Global Private Banking Trends In 2021
Tuesday, May 11, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Vijay Raghavan, David HoffmanJoin this webinar to learn what digital capabilities your high net worth customers want and expect. We also discuss the digital tools that financial advisors at private banks are using to...
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Forum CX APAC
Connected Experience
Inform. Integrate. Grow. CX is a fundamental principle of any successful business, but simply creating a good customer experience program within your business is no guarantee of success. Great CX...
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Webinar DOP Governance Strategies
Friday, May 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Liz Herbert, George Lawrie, Alessia StewartForrester surveyed decision-makers overseeing enterprise resource planning (ERP) applications and programs about their ERP governance and center of excellence (CoE). This webinar explores trends,...
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Webinar Get Up To Speed On Livestreaming Commerce
Thursday, May 6, 2021, 5:00 a.m.-5:40 a.m. Eastern time (10:00-10:40 GMT) | Ryan Skinner, Xiaofeng WangLivestreaming commerce is projected to drive $100 billion of sales by 2023 in China alone (its biggest market), and it’s growing fast across Asia and into Europe and the United States. This...
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Webinar Lay The Foundation For Smart Manufacturing Success With Modern Discrete Manufacturing PLM
Using the Forrester Wave
Wednesday, May 5, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | George LawrieIn the age of the customer, manufacturers need to accelerate their transition from a focus on mass production and economies of scale to a focus on market and customer responsiveness. From...
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Forum B2B Summit North America
Accelerating Growth: Bolder. Better. Brighter.
B2B Summit is the only event to leverage the insights, analysis, and experience of the brightest B2B minds to spark your curiosity, shape your strategy, and fuel double-digit business growth. Top...
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Webinar Fuel Mobile Messaging Growth In 2021 And Beyond
Monday, May 3, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie AskOver the past two years, we’ve kept close tabs on the state of mobile messaging, culminating in a forecast for the future of mobile engagement automation (MEA) solutions through 2022. Join us...
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Webinar Digital Operations Planning And Analytics: Key Findings From The Forrester Now Tech
Friday, April 30, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Liz Herbert, Alessia StewartYou can use digital operations planning and analytics solutions to get better insight about past business performance, to model the impact of potential choices, and to make better regulatory...
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